THE ONLY THING BETTER THAN BACK TO SCHOOL SHOPPING?

@macys

645.6K followers · usually 3.0K views a post

Views

15.2M

Likes

4.2K

Comments

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193

SoundTikTok sound · original sound - macys

View velocity

+1.1K views over 6.2d · ~179/day · 6 observations

Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

21 videos2 creators

Why it worked

The video leverages a relatable theme (back-to-school shopping) and a popular personality (a professional athlete) to create engaging content. The focus on family and the excitement of new purchases makes it aspirational and shareable.

Summary

New York Yankees pitcher Fernando Cruz and his family go back-to-school shopping at Macy's, showcasing their new outfits and bags. The video highlights the family's excitement for the new school year and the purchases made from Macy's.

Structure

1Introduction to back-to-school shopping
2Family shopping at Macy's
3Unboxing and trying on new clothes and accessories
4Showcasing first-day looks

Original caption

When he’s not pitching for the New York Yankees, Fernando Cruz is getting the fam ready to head back to school in style.

More from @macys

Product placement

Macy's: ACTS - it is the store where the family shops for clothes and bags. Removing it would change the context of the shopping trip. Coach: ACTS - a Coach bag is shown and discussed. Removing it would change the content of the video. Valentino: ACTS - a Valentino bag is shown and discussed. Removing it would change the content of the video. Nike: ACTS - Nike clothing is shown on one of the children. Removing it would change the visual content of the video. Macy's: APPEARS - Macy's bags are visible throughout the video, and the Macy's logo is on the bags. Removing them would change the visual content of the video.

On-screen text

THE ONLY THING BETTER THAN BACK TO SCHOOL SHOPPING? FERNANDO CRUZ & FAMILY NEW YORK YANKEES PITCHER THE BACK TO SCHOOL HAUL PLUS THEIR FIRST-DAY LOOKS

Transcript

My god, this is amazing! My god, this is amazing! Something for me? Oh, Valentino! Oh, my god! We're ready for school. Thank you, Macy's!