There's nothing I hate more than a smelly trash can

@malloryhudsonxo

835.0K followers · usually 33.5K views a post

Views

2.3M

Likes

867

Comments

6

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34

SoundTikTok sound · Idyllic jazz bossa nova with piano and guitar(1298871)

Promoted product

Glad ForceFlex trash bags

Explore Glad® products for strong trash bags, food storage containers, and plastic wraps designed to keep your home clean and organized.

Why it worked

The video effectively uses a relatable problem (smelly trash cans) and a visually appealing solution (limited edition trash bags with a popular character) to create engaging content. The creator's enthusiastic presentation and demonstration of the product's benefits, combined with the "soft sell" approach, make it appealing to viewers looking for practical home solutions.

Summary

The creator showcases Glad ForceFlex trash bags, highlighting their odor-neutralizing capabilities and strength. She demonstrates using them in her kitchen and loading them into the trash bins, emphasizing how they help maintain a fresh-smelling kitchen.

Structure

1Expressing dislike for smelly trash cans
2Introducing limited edition trash bags
3Demonstrating trash bag usage and features
4

Original caption

#GladPartner saying goodbye to smelly trash during my kitchen resets thanks to The Limited Edition Edition @Glad Trash Bags featuring Oscar the grouch💃🏽🗑️ #kitchenreset #closingshift #cleanwithme #cleaning

More from @malloryhudsonxo

Product placement

Glad ForceFlex trash bags ACTS: they are used to hold trash, and the video highlights their odor-neutralizing and strength features. Removing the product would change the video's focus and demonstration. Clorox APPEARS: it is listed as a sponsor, but its products are not shown or discussed, and removing it would not change what happens in the video.

Call to action

Get Glad at your back-to-school trip to Target.

On-screen text

#FAMILY SPONSORED BY CLOROX The $13 Back-to-School Staple You'll Buy Now and Use All Year Long BY PUREWOW EDITORS #AD

Transcript

There's nothing I hate more than a smelly trash can. I'm glad to just drop the cutest limited edition trash bags featuring Oscar the Grouch. So let's get this kitchen clean. We need trash bags that are strong and smell amazing. And these trash bags do just that. The amazing scent of these trash bags release trap lock and neutralize odor plus the ForceFlex technology gives extra flex while resisting tears, rips, and punctures so you don't have to worry about any leaks. I mean, let's be real, no matter how clean you get your kitchen on the outside, if you have a smelly trash can, I feel like that just ruins the whole vibe. Don't get mad, get Glad. Shop Glad at your back-to-school trip to Target.