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14.1Talking HeadDirect Question hookLifestyle
Hook
THE RUSH JUST ENDED, YOUR NEXT MOVE IS...
@itsaarongonzales
14.0K followers · usually 15.1K views a post
Views
209.3K
Likes
19.9K
Comments
104
Shares
3.8K
Why it worked
The video uses a relatable scenario for service industry workers and poses a question that encourages engagement through comments. The humor in the options also likely contributed to its shareability.
Summary
A Starbucks employee, wearing an apron and holding cleaning supplies, poses a question to the viewer after a busy period. The video presents three options for the employee's next action: drink something, clean the station, or run to the toilet.
Structure
- 1The rush has ended
- 2Creator poses a question
- 3Presents options A, B, and C
- 4Creator looks expectantly at the viewer
Product placement
Starbucks: it appears as the apron the creator is wearing, and the setting of the video. Removing it would not change what happens in the video.
On-screen text
THE RUSH JUST ENDED,
YOUR NEXT MOVE IS...
A. drink something
B. clean your station
C. Run to the toilet
Original caption
What’s your next move?
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