Loading video…
All breakouts
20.9OtherStory Open hookEcommerce
Hook
Love that. M&S
@marksandspenceruk
223.1K followers · usually 4.2K views a post
Views
65.2K
Likes
1.2K
Comments
10
Shares
251
Why it worked
The video uses a simple, engaging visual of a word search puzzle related to the brand, which is a common and easily shareable format on social media.
Summary
A person is shown attaching a paper with a word search puzzle to a wall that has "Love that. M&S" written on it. The person then proceeds to circle words within the puzzle.
Structure
- 1Person attaches paper to wall
- 2Person circles words in puzzle
- 3Person circles more words
- 4Person circles final words
Product placement
M&S (Marks and Spencer): APPEARS - a logo on the wall and on the paper. Removing it would not change what happens in the video.
On-screen text
M&S
YOU MIGHT WANT TO KNOW THIS...
Original caption
Our sale has officially BEGUN 👀👀
More from @marksandspenceruk
More breakout videos from this creator.
