Hi there, I'm Lisa

@marksandspenceruk

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M&S Autumn Collection

Explore our selection of Clothing. Find the perfect piece to suit every style or occasion at M&S.

Why it worked

The video effectively showcases new fashion items by highlighting their versatility and styling options, presented by a credible source (Head of Design), making the products desirable and actionable for viewers.

Summary

The Head of Design for Marks and Spencer's women's wear team showcases her favorite picks from the new autumn collection. She highlights a versatile fur-trimmed cardigan, a midnight navy jacket and skirt set, and a chocolate satin trench coat with a draped dress, all styled with accessories.

Structure

1Introduction and role
2Showcasing the first outfit: cardigan and cargo pants
3Detailing the versatility of the cardigan and pants
4Showcasing the second outfit: navy jacket and skirt

Original caption

What to buy when our autumn collection launches tomorrow – direct from the woman in the know. Our Head of Design, Lisa Illis, talks through her top picks from the new drop. Elbows at the ready. The pieces everyone wants are available to shop online and in stores now.

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Product placement

M&S (appears as a watermark/logo on a tag, does not act, removing it does not change what happens in the video)

On-screen text

CHECK YOUR SIZE SCAN ME FOR MORE INFO M&S

Transcript

Hi there, I'm Lisa. I look after the women's wear design team. I'm here at the autumn press show and I want to talk you through some of my favorite picks. My first fabulous top pick is this outfit, which is the fur trimmed cardigan. It's a fine gauge cardigan which is perfect for this weather. The fur collar is removable, which makes it really super versatile. And we've paired it back with our barrel cargo, which is 38 pounds. It's in store now and it's selling amazingly well. Really feminine paired back in this way. And then we've got the heels, which are 38 pounds. You can wear them with heels or flats. And it's got a really nifty detail at the hem, which means you can unpopper it and it turns into a wide leg as well. So it's super versatile and really, really broad appeal. This is my second favorite outfit. This is in the midnight navy, which is a color that's been coming through for a couple of seasons. And this outfit really showcases it well. Funnel neck jacket with a little gathered hem and the two little welt pockets. And you can wear it zipped up to the top like the model is, or you can unzip it and turn the collar back as well. Plus you can wear them separately. White t-shirt with the skirt or jeans with the jacket. Chocolate is another color for the season. We've taken our iconic trench, which is normally in sandstone, and we've put it into satin again, key fabric for the season. And we've paired it back with a sculpted draped cowl neck satin dress. Complete the outfit with snake skin pointed toe, moderate heel and a PU crossbody bag in a kind of dark aubergine color, which is 26 pounds. It's amazing.