Us because we have THE viral jacket in the office...

@marksandspenceruk

223.1K followers · usually 4.2K views a post

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452.6K

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SoundTikTok sound · Suspense - sharp analysis

Promoted product

Marks and Spencer viral jacket

Why it worked

The video leverages the 'viral' status of a specific product to create FOMO and encourages direct engagement through a giveaway-style CTA.

Summary

A creator from the Marks and Spencer office shows off a popular leopard print jacket to their audience. They invite viewers to DM their size for a chance to receive one.

Structure

1Creator enters office holding the jacket
2Close up of the jacket details
3Creator smiles and poses with the item
4Call to action to DM for a chance to win

Product placement

Marks and Spencer (a) ACTS: the creator is in their office, holding their product, and the video is posted by their official account. Removing the brand would change the video as it is a promotional post for their specific item. The viral jacket (a) ACTS: it is the subject of the video, being shown off as a desirable item to win.