HUGE. BEAUTY. NEWS.

@marksandspenceruk

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SoundTikTok sound · original sound - marksandspenceruk

Promoted product

Sephora at M&S

Launching in spring 2027, we’re so excited to announce a brand-new partnership with Sephora, giving our customers new ways to discover and shop beauty at M&S.

Why it worked

The use of high-quality, satisfying stop-motion animation creates a visually engaging way to announce a major corporate partnership, making the news feel like a premium event.

Summary

Marks and Spencer announces a partnership with Sephora to bring beauty products to M&S stores and their website. The video uses stop-motion animation of beauty tools and shopping bags to tease the upcoming collaboration.

Structure

1Introduction of the partnership
2Visual display of beauty tools
3Announcement of the collaboration details
4Final branding reveal

Product placement

M&S (Marks and Spencer): Acts as the retail partner and host for the new beauty destination. Removing it would change the entire premise of the video. Sephora: Acts as the beauty brand partner being integrated into M&S stores and website. Removing it would change the entire premise of the video.

Original caption

HUGE. BEAUTY. NEWS. The beauty experts. A British retail icon. One game-changing partnership. Together, Sephora and M&S are creating the ultimate new beauty destination. Bringing 1000's of products from the world's most-loved beauty brands to M&S.com, with 100 Sephora locations rolling out in M&S stores across the UK from spring 2027, alongside current Sephora stores. Sephora at M&S. Coming this spring. Beauty lovers... get ready 👀

More from @marksandspenceruk

On-screen text

M&S Love that. SEPHORA SEPHORA at M&S

Transcript

HUGE. BEAUTY. NEWS. The beauty experts. A British retail icon. One game-changing partnership. Together, Sephora and M&S are creating the ultimate new beauty destination. Bringing 1000's of products from the world's most-loved beauty brands to M&S.com, with 100 Sephora locations rolling out in M&S stores across the UK from spring 2027, alongside current Sephora stores. Sephora at M&S. Coming this spring. Beauty lovers... get ready.