@lexileap — 3x breakout

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work

@lexileap

53.2K followers · usually 12.3K views a post

Views

37.4K

Likes

7.4K

Comments

215

Why it worked

The video provides an authentic "day in the life" glimpse into a creative role, making it relatable and aspirational for viewers interested in social media management or fashion. The inclusion of personal moments, office dogs, and aesthetically pleasing content like avocado toast and product styling adds to its engagement.

Summary

This video is a "day in the life" vlog of a social media manager at a company called SET. It shows various work tasks including planning social media content, brainstorming, community management, and preparing for upcoming product drops. The creator also shares personal moments like making avocado toast and interacting with office dogs.

Structure

1Morning work routine: content planning and social rollouts
2Lunch break: avocado toast
3Afternoon work: community management and brainstorming
4Preparing for future product drops: styling and scheduling
5Snack break and office dogs
6Wrapping up the workday and heading home

Product placement

SET (brand name, appears on screen and is mentioned as the employer) - acts, its interface is not operated, but the creator works there and shows their daily tasks. Removing it would change the context of the video. SET ACTIVE (brand name, appears in creator bio) - merely appears as a social media handle. Removing it would not change what happens in the video. Bloom (brand name, on can) - merely appears. Removing it would not change what happens in the video. Cheerios (brand name, on cereal dispenser) - merely appears. Removing it would not change what happens in the video. Froot Loops (brand name, on cereal dispenser) - merely appears. Removing it would not change what happens in the video. Frosted Flakes (brand name, on cereal dispenser) - merely appears. Removing it would not change what happens in the video. Dell (brand name, on computer monitor) - merely appears. Removing it would not change what happens in the video. Apple (brand name, on laptop and phone) - merely appears. Removing it would not change what happens in the video. Linktree (brand name, in creator bio) - merely appears. Removing it would not change what happens in the video.