@lexileap — 8x breakout

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my last WO

@lexileap

53.2K followers · usually 12.3K views a post

Views

100.9K

Likes

19.3K

Comments

304

156

Promoted product

elf SKIN

Why it worked

The video taps into the relatable "day in the life" format, showcasing a positive and aspirational work environment. The creator's genuine emotion and gratitude create a strong connection with the audience, making the content engaging and shareable.

Summary

The creator reflects on her last day as the social media manager for elf SKIN, sharing a montage of her experiences, colleagues, and the impact the job had on her. She expresses gratitude for the growth, friendships, and experiences gained during her time there, and looks forward to future endeavors.

Structure

1Recap of last day at elf SKIN
2Reflection on personal growth and impact of the job
3Gratitude for colleagues and experiences
4Farewell and looking forward to the future

Product placement

elf SKIN: This is the brand the creator worked for as a social media manager. It appears on signage and products throughout the video. Removing it would change the context of the video. It ACTS as the employer and the product being advertised. EwHOn: This is a brand of drinks shown in the video. Removing it would not change the video's narrative. It merely APPEARS. Keys Soulcare: This is a brand of skincare shown on signage. Removing it would not change the video's narrative. It merely APPEARS.

On-screen text

my last WO my last work day in the life my last work day in the life as the social media manager for elf if my last work day in the life as the social media manager for elf. SKIN good WOW work day in my life as the social media manager for elf. SKIN I'm chapter believe this shape little life with amazing bittersweet but just grateful changed understatement of the century me creatively much gave on really before friends experiences somehow sweetest complete and sharing me basically activity too been bring behind that much answering and pursue media much it's hope next ahead share you love