Why it worked
The video provides a relatable "day in the life" glimpse into a specific, aspirational job role within the beauty industry. The creator's authentic presentation and the inclusion of behind-the-scenes office activities likely resonated with viewers interested in social media management or the e.l.f. SKIN brand.
Summary
This video follows a social media manager's day at e.l.f. SKIN, showcasing tasks like meetings, content review, and unboxing. The creator documents their work routine from arriving at the office to leaving at the end of the day.
Structure
- 1Morning routine and commute
- 2Office arrival and initial tasks
- 3Meetings and content work
- 4Lunch break
- 5Afternoon tasks and content review
- 6End of day and unboxing
Product placement
e.l.f. SKIN: This is the brand the creator works for as a social media manager. The brand name appears on screen and is spoken. Removing it would change the context of the creator's job. It acts as the employer/brand being managed.
Rhode: A large tube of Rhode product appears in the background at 00:02 and 00:28. It merely appears and does not act. Removing it would not change what happens in the video.
Natürium: A large bottle of Natürium product appears in the background at 00:27. It merely appears and does not act. Removing it would not change what happens in the video.