work

@lexileap

53.2K followers · usually 12.3K views a post

Views

169.0K

Likes

31.2K

Comments

175

Shares

719

SoundTikTok sound · original sound - oun.44

Promoted product

e.l.f. SKIN

Shop e.l.f. SKIN for premium skincare products at a budget-friendly price. Affordable, cruelty-free beauty at drugstore prices. Buy now!

2 videos

Why it worked

The video provides a relatable "day in the life" glimpse into a specific, aspirational job role within the beauty industry. The creator's authentic presentation and the inclusion of behind-the-scenes office activities likely resonated with viewers interested in social media management or the e.l.f. SKIN brand.

Summary

This video follows a social media manager's day at e.l.f. SKIN, showcasing tasks like meetings, content review, and unboxing. The creator documents their work routine from arriving at the office to leaving at the end of the day.

Structure

1Morning routine and commute
2Office arrival and initial tasks
3Meetings and content work
4Lunch break

Original caption

come to work with me @e.l.f. Cosmetics 🤭🤳🏼✨ things have been SO busy but finally getting around to editing some vlogs from the last few weeks #Vlog #dayinmylife #workvlog #elfemployed

More from @lexileap

Product placement

e.l.f. SKIN: This is the brand the creator works for as a social media manager. The brand name appears on screen and is spoken. Removing it would change the context of the creator's job. It acts as the employer/brand being managed. Rhode: A large tube of Rhode product appears in the background at 00:02 and 00:28. It merely appears and does not act. Removing it would not change what happens in the video. Natürium: A large bottle of Natürium product appears in the background at 00:27. It merely appears and does not act. Removing it would not change what happens in the video.

On-screen text

work day in my life as the social media manager for e.l.f. SKIN 9:03 AM to le office 9:25 AM arrive at office 9:25 AM arrive at office 9:30 AM meeting 11:09 AM feed 11:30 AM meeting 11:47 AM meeting 12:22 PM fit check 1:06 PM lunch 1:06 PM lunch 1:30 PM touchbase 1:57 PM feed 2:04 PM training 2:04 PM training 2:45 PM relocating 2:45 PM relocating 2:50 PM locked in 3:17 PM briefs 4:19 PM content review 4:22 PM back to civilization 5:09 PM unboxing 5:09 PM unboxing 5:29 PM byeee