junkteens.com

@entrepreneur

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Promoted product

Junk Teens

Why it worked

The post leverages relatable stories of young entrepreneurs achieving significant success, offering actionable advice on marketing and company culture. The use of multiple compelling narratives and a clear call to action to 'start building' resonates with aspiring founders.

Summary

This photo post highlights two entrepreneurial success stories: Michael Satterlee, who turned a viral video into a successful e-commerce business, and the McKinney brothers, who built a $3 million junk removal company using social media. The post emphasizes the importance of building community and culture over direct sales, and encourages aspiring entrepreneurs to start building without waiting for permission.

Structure

1Introduction to young entrepreneurs
2Michael Satterlee's viral product success
3The McKinney brothers' social media strategy for Junk Teens
4Advice on building community and culture

Original caption

A teenager filmed himself using a can cooler to hold a Dr. Pepper. Low budget, no script, no influencer deal. The video got 50 million views on Instagram and his company now makes up to $300,000 a month. His advice to other brands: stop posting like a business. Post like an influencer. People follow people — not products. Meanwhile two brothers turned a junk removal side hustle into a $3 million company last year, on track for $5 million this year, by using social media not to find customers but to find employees. Their content shows what it's like to work there. It works. The best social content doesn't sell. It shows.

More from @entrepreneur

Product placement

Junk Teens: ACTS - a junk removal company that was founded by two brothers and has grown into a $3 million company. Its social media presence is used to showcase company culture and attract employees. Removing it would change the entire narrative of the video. junkteens.com: APPEARS - a website URL visible on one of the trucks. Removing it would not change what happens in the video.

On-screen text

junkteens.com Entrepreneur THE NEXT GENERATION OF ENTREPRENEURS ISN'T WAITING FOR PERMISSION TO START BUILDING One teen's product went viral because nobody had seen anything like it. Michael Satterlee posted a simple Instagram video of himself using his can cooler to encase a Dr. Pepper. The video hit 50 million views. His ecommerce company Cruise Cup now brings in up to $300,000 in monthly sales. Entrepreneur His advice: post like an influencer. Satterlee says to disguise your business account. "People aren't just going to follow a product," he said. "What followers are is an audience." The goal is to give people plenty of reasons to keep up with you outside of buying something. Build community first. Sales follow. Entrepreneur Two brothers used social media to build a $3 million company. Kirk and Jacob McKinney founded Junk Teens as teenagers. They didn't use social media to find customers; they used it to find employees. With 213,000 TikTok followers and 269,000 on Instagram, their content showcases what it's actually like to work there. Entrepreneur Their advice: culture is a recruiting strategy. "A company is just a group of people at the end of the day," Kirk said. Employees feel like they're building the company alongside the founders, which means Junk Teens attracts forward-thinking people who treat the job like an investment. Entrepreneur Don't wait to just start. You'll learn as you go. By starting before they were ready, these teens got to learn from experience and adapt based on what's actually happening, not what they think could happen. You don't need a budget or a perfect 5-year plan. You need to start. Entrepreneur