HOBONICHI HAS RELEASED

@listenitsrups

27.0K followers · usually 1.9K views a post

Views

65.9K

Likes

6.0K

Comments

113

Shares

144

SoundTikTok sound · Inspirational piano and strings, post-classical 10(1373065)

Promoted product

Hobonichi

The official website of the Hobonichi Techo, a Life Book you can use any way you like. Read free articles about planners and more and buy the techo in a variety of sizes, formats, and fun covers. Useful products like the Drawer Pouch are also available.

11 videos11 creators

Why it worked

The video taps into the passionate journaling community by highlighting a new, aesthetically pleasing planner theme with a relatable and inspiring message about personal growth, encouraging engagement through a direct call to action.

Summary

The creator announces the release of the 2027 Hobonichi planner theme, "Life Grows," and discusses its meaning about personal growth and connection with the planner over time. They invite viewers to share their thoughts on the theme in the comments.

Structure

1Announcement of Hobonichi's 2027 theme, "Life Grows."
2Explanation of the theme's meaning: personal growth and connection.
3Personal reflection on the theme's truth and how users grow with their planners.

Original caption

Hobonichis 2027 theme is “Life Grows” I’m so excited for this theme and can’t wait to get my journals. I’m curious what the designs will look like. #hobonichi #journaling #journalcommunity #stationery #stationeryaddict

More from @listenitsrups

Product placement

Hobonichi: ACTS - releases planner themes and planners. Removing it would change the video's topic. Hobonichi Techo 2027 Theme: ACTS - is the specific theme being discussed. Removing it would change the video's topic.

Call to action

Tell me what you think of the 2027 theme for Hobonichi in the comments.

On-screen text

HOBONICHI HAS RELEASED THE 2027 THEME FOR THEIR PLANNERS AND IT IS LIFE GROWS LIFE GROWS THEME IT'S BASICALLY TALKING ABOUT OUR CONNECTION THAT WE BUILD WITH OUR HOBO NICHIS OVER THE COURSE OF A YEAR IT IS SO TRUE AND IT'S GROW OURSELVES IN THE HOBO NICHIS AS WE USE EXPERIMENT WITH THEM FALL IN LOVE WITH THEM SO JOIN ME EVERY DAY IN AUGUST UM AS WE DO DISCUSS THE DAILY UPDATES FROM HOBO NICHIS UM AND THE FULL MESSAGE THAT THEY HAVE FROM SHIGISATO ITOY IS EVERYTHING GROWS TECHOS YOU AND TIME LIFE GROWS TELL THINK OF THE 2027 THEME FOR HOBONICHI THE COMMENTS

Transcript

Hobonichi has released the 2027 theme for their planners and it is "Life Grows." Life Grows. The theme. It's basically talking about our connection that we build with our Hobonichis over the course of a year. And it is so true and it's how we grow ourselves in the Hobonichis as we use, experiment with them, and fall in love with them. So join me every day in August, um, as we do discuss the daily updates from Hobonichi, um, and the full message that they have from Shigisato Itoi is "Everything grows. Techos, you, time." Life grows. Tell me, what do you think of the 2027 theme for Hobonichi in the comments?