@rourke.heath — 15x breakout

Loading video…

"AI looks too perfect"

@rourke.heath

267.6K followers · usually 18.4K views a post

Views

252.8K

Likes

30.0K

Comments

155

1.8K

View velocity

+154.3K views over 25.5d · ~6.0K/day · 6 observations

Promoted product

GenHQhttps://www.skool.com/genhq ↗

Why it worked

The video uses a relatable premise about the potential downsides of AI perfection to engage viewers, then pivots to a subtle promotion of a creative education platform by encouraging a return to more traditional, imperfect creative methods.

Summary

The video explores the idea that AI-generated content can feel too perfect, removing the challenge and fun from the creative process. It contrasts this with the imperfections of real-world filmmaking and encourages viewers to embrace the struggle and use real footage.

Structure

1AI perfection feels too easy
2Nostalgia for video game challenges
3The struggle is part of creativity
4Embrace real footage and imperfections

Product placement

The video promotes GenHQ, an AI creative education platform, through a discussion about the perceived lack of challenge in AI-generated content and a call to embrace real-world creative processes.

Call to action

Get out there and film papi.

On-screen text

"AI looks too perfect" "AI just looks..." too perfect? No? What do you mean? Perfect lighting. Perfect skin. Perfect dog? Every frame looks way too fucking perfect man. I used to play Grand Theft Auto and I found all the cheat codes. All the money. Every weapon. Every car Sound amazing. It was... For a day... because there was no challenge. Come on Mark... We're... Creatives! Where's the fun of creating if it's always perfect? I want the struggle back... I don't know man... I don't know man... Have you ever thought about using real footage? Yeah, I have... Yeah, I have... Don't always rely on the cheat codes. Get out there and film papi. Fin.

Original caption

“AI looks too perfect” Making something good has never been easier, which is exactly why it stopped feeling like an achievement. Cheat codes made the game boring, and the same thing happens when every frame comes out flawless. Sometimes the answer is to pick up a camera, accept the bad audio and the wobbly handheld, and let the imperfections do the work. #CreativeAI #AIFilmmaking #ShotOniPhone #CreativeProcess #Filmmaking