@rourke.heath — 12x breakout

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"AI Agents"

@rourke.heath

267.6K followers · usually 18.4K views a post

Views

190.8K

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18.1K

Comments

162

1.4K

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+69.7K views over 15.1d · ~4.6K/day · 4 observations

Why it worked

The video taps into a common anxiety about AI replacing human creativity by framing it as a loss of purpose and emotional connection. The relatable analogy of a Tamagotchi and the direct, conversational tone make the argument engaging.

Summary

The video questions the purpose of AI agents in creative work, arguing that the emotional connection and human element are lost when tasks are automated. It suggests that while AI can assist, it shouldn't replace the core creative process that evokes emotion.

Structure

1AI agents can do your job
2Questioning the point of AI agents
3AI agents provide purpose and need
4Creatives want to evoke emotion, not automate
5AI agents hand emotional work to machines
6Good ideas come from the mind, not machines

Product placement

Vans (hat watermark, appears, removing it would not change what happens in the video) Tamagotchi (toy, acts, removing it would change what happens in the video) Surf & Sun (t-shirt graphic, appears, removing it would not change what happens in the video)

On-screen text

"AI Agents" can do your entire job I don't even need to work anymore. What's the fucking point? "AI Agents" Of what? "AI Agents" Like, why the fuck are we even building them? They do your job for you bro. So you've got more time? More time for... what? Take that tamagotchi for example... That thing gives you a purpose. That's why you love it. It needs you. Okay? I gave you an agent That played it for you. The agent feeds it, cleans it, 24/7 You'd never touch it again. Look... creatives don't want an agent to make something for them. The whole point is making people feel emotional about our work and now we're handing that to a machine that's never felt a thing! Good ideas come from the mind. Not a machine. Exactly. AI can be used to help tell your story. But not automate the whole thing the 'thing' comes from within. Anyway... I don't want more time. I just want something to do with it.

Original caption

AI Agents 🙄 Everyone is racing to automate the making, but the making is the bit that matters. Creatives don’t tell stories so a machine can hit one button and hand back a polished file. The whole point is making people feel something, and now we’re handing that to something that’s never felt. I love using generative idea to build my ideas and execute on ideas in my head, but why have an agent do that for you? It gives you more time? More time for what? #AIAgents #CreativeAI #AIFilmmaking #FutureOfWork #GenerativeAI