Good afternoon everyone.

@yahoofinance

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Why it worked

The video leverages a compelling 'then vs. now' narrative structure that creates a sense of historical significance and curiosity about the future of a major tech company.

Summary

The video presents a side-by-side comparison of Tim Cook's first earnings call as Apple CEO in 2011 and a hypothetical final earnings call in 2026. It highlights the contrast between his initial tribute to Steve Jobs and his later report on Apple's financial growth.

Structure

1Introduction of Tim Cook's first earnings call
2Audio clip of tribute to Steve Jobs
3Transition to 2026 earnings call
4Audio clip of financial performance report

On-screen text

yahoo!finance 2011 First Earnings Call 2026 Last Earnings Call

Transcript

Good afternoon everyone. This is our first earnings call since the passing of Steve Jobs. The world has lost a visionary, a creative genius and an amazing human being. Steve was a great leader and mentor and inspired everyone at Apple to do extraordinary things. Good afternoon everyone, and thanks for joining the call. Today, Apple is pleased to report $109.4 billion in revenue, up 16% from a year ago and a June quarter record.