yahoo/finance WHY THE ARIZONA ICED TEA FOUNDER WON'T RAISE THE PRICE ABOVE $1

@yahoofinance

811.2K followers · usually 13.4K views a post

Views

481.9K

Likes

36.0K

Comments

795

Shares

1.4K

SoundTikTok sound · original sound - yahoofinance

Promoted product

Arizona Iced Tea

America's No. 1 Selling Iced Tea Brand - Shop our wide variety of AriZona Tea, Drinks, AriZona Fruit Snacks, and Merch.

2 videos

Why it worked

The video likely performed well because it offers a counter-intuitive business strategy from a well-known brand founder, focusing on value and customer loyalty over traditional advertising. The founder's personal anecdote about his childhood work ethic adds a relatable and authentic element.

Summary

The founder of Arizona Iced Tea explains his strategy of keeping prices at $1, emphasizing the value he provides to consumers. He contrasts this with competitors who spend heavily on advertising, stating that Arizona Iced Tea does not advertise and relies on its value proposition to maintain customer loyalty and pricing.

Structure

1Founder's childhood work ethic and respect for the dollar.
2Explanation of Arizona Iced Tea's value-driven pricing strategy.
3Contrast with competitors' heavy advertising spend.

Original caption

"When I was a kid, I worked for a dollar an hour. So I respect the dollar," Arizona Ice Tea founder Don Vultaggio says. Don't miss the premiere of Built Different with @ianschwartzman tomorrow on Yahoo Finance. #arizonaicedtea #founder #interview #foodtiktok

More from @yahoofinance

Product placement

Arizona Iced Tea (ACTS - it is the product being discussed and shown, and its pricing strategy is the subject of the video. Removing it would change the video's topic. Its brand logo appears multiple times. Its products are shown being poured and consumed. Its pricing strategy is discussed. Its founder is interviewed.) yahoo/finance (APPEARS - it is a watermark/logo in the corner of the screen. Removing it would not change what happens in the video.)

On-screen text

yahoo/finance WHY THE ARIZONA ICED TEA FOUNDER WON'T RAISE THE PRICE ABOVE $1 When I was a kid, a dollar an hour. So I respect the dollar. Wow. Don Vultaggio Arizona Beverage Company Founder who get a good value or anything, Arizona Iced Tea Arizona Iced Tea ORIGINAL AriZona Arizona Iced Tea with Ginseng and Honey Arizona Iced Tea Arizona Mucho Mango Cocktail When I was in Italy water manufacturer, he spends 13% of his gross on advertising. "How much do you spend?" I said, "Zero." of how we're maintain pricing. We don't go on those of trying to find customers.

Transcript

When I was a kid, a dollar an hour. So I respect the dollar. Wow. Don Vultaggio Arizona Beverage Company Founder who get a good value or anything, Arizona Iced Tea Arizona Iced Tea ORIGINAL AriZona Arizona Iced Tea with Ginseng and Honey Arizona Iced Tea Arizona Mucho Mango Cocktail When I was in Italy water manufacturer, he spends 13% of his gross on advertising. "How much do you spend?" I said, "Zero." of how we're maintain pricing. We don't go on those of trying to find customers.