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126Silent UGCPOV / Skit hookSaaS
Hook
This is who you're paging at 1 am btw.
@yourtechgirlysam
4.5K followers · usually 6.2K views a post
Views
758.5K
Likes
130.4K
Comments
231
Shares
1.3K
View velocity
+406.2K views over 29.3d · ~13.9K/day · 8 observations
Why it worked
The video uses a relatable, humorous 'day-in-the-life' format that taps into the shared experience of tech workers dealing with on-call stress.
Summary
A software engineer shows herself trying to sleep with a face mask on, then cuts to her working late at night on a computer. The video highlights the reality of being on-call for work.
Structure
- 1Creator in bed with a face mask
- 2Text overlay introduces the situation
- 3Cut to creator working on code at night
On-screen text
This is who you're paging at 1 am btw.
Original caption
just let a girl get her 8 hours in peace. #softwareengineer #Tech #corporate #oncall #job
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