READY?

@christiannahurtt

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Selling · Course / Info

Infant Swim Resource (ISR) lessons

infantswim.com ↗

Why it worked

The video addresses a common parental fear (child drowning) with practical advice and a clear call to action, using a relatable scenario and demonstrating key concepts visually. The creator's direct and informative tone builds trust and urgency.

Summary

The creator explains the difference between dry drowning and choking on water, emphasizing that drowning can happen silently and quickly. She advocates for ISR (Infant Swim Resource) lessons as a crucial safety measure, explaining that floaties can teach children to swim in a sinking position. She encourages parents to find local ISR instructors and highlights that lessons can begin as early as six months, provided the child can sit up unassisted.

Structure

1Defining dry drowning vs. choking
2Explaining the dangers and speed of drowning
3Critiquing floaties and promoting ISR lessons
4Providing resources for finding ISR instructors
5Stating the age requirement for ISR lessons

Product placement

The creator is discussing Infant Swim Resource (ISR) lessons and their website, infantswim.com, as a way to find instructors. She also demonstrates swimming and sinking positions.

Original caption

Replying to @user2306260145520 here’s more information from her instructor about dry drowning and ISR

More from @christiannahurtt

Their other posts in the index, biggest breakout first.

Call to action

Find your local ISR instructor on infantswim.com.

On-screen text

READY? DROWN DRY. DROWNING IS WHEN WATER ENTERS THE LUNGS. SO WHEN A LITTLE ONE IS LEARNING TO SWIM, TO FLOAT, USUALLY THEY'RE DRINKING WATER LIKE YOU'RE DRINKING WATER OUT OF A GLASS. SO IT'S THE SAME THING. UM, WHENEVER YOU UM, WHENEVER YOU INhale WATER AND CHOKE ON IT, THAT IS WHEN WATER IS ENTERING AND IT'S MORE OF A A CHOKING THING. WHENEVER THERE ARE LESSONS, THEY'RE SWALLOWING WATER JUST LIKE THEY'RE SWALLOWING OUT OF A BOTTLE OR, A BOTTLE OR, CUP. SO FAR IN FLORIDA ALONE, I CHECKED, WE HAD 76 DROWNINGS. UM, SO DEFINITELY THERE'S WAYS TO PREVENT DROWNINGS. IT'S NOT JUST SWIM LESSONS. GATE UP AROUND THE FENCE. IT'S PUTTING A THE DOOR. IT'S PUTTING THE THE ALARM SOUNDER OPEN THE DOOR. IT'S TALKING TO TALKING TO OLDER SIBLINGS, MAKING EVERYBODY AWARE OF THE DANGERS OF WATER. DON'T USE FLOATIES. THAT SOUNDS INSANE, BUT FLOATIES TEACH CHILDREN TO SWIM POSITION. SO A FLOATIE MAKES YOUR KICKS LIKE YOU'RE RIDING A BICYCLE. SINKING POSITION. THIS IS A SWIMMING POSITION, IT ALLOWS YOU TO PROPEL FORWARD AND BE SAFE THE WALL OR STEPS OR ROTATE INTO A FLOAT. SO LAYERS OF PROTECTION TO PROTECT EVERYBODY FROM THE WATER. EVERYBODY WATCH YOUR KIDS. UM, LOT OF PEOPLE, YOU ASSUME THAT BUT NOBODY'S WATCHING, YOUR KIDS. LAYERS OF PROTECTION. WHAT ELSE? HOW FAST A KID UH, IT TAKES SECONDS. IT TAKES SECONDS. IN THE MOVIES. SILENT. IT HAPPENS IN SECONDS. 10 SECONDS. A CHILD CAN DROWN AND IT'S QUIET. OF SPLASHING. IT'S OF CRYING. NOT A LOT OF NOISE. GET SWIM LESSONS. GET YOUR KIDS FLOAT. AND WHERE CAN THEY FIND YOU? R. IS INFANT SWIM DOT COM. ON THERE, FIND YOUR LOCAL I S R. INSTRUCTOR. YOU PUT IN LOCATOR. YOUR ZIP CODE. FIND THE ONE CLOSEST TO YOU. UM, THERE'S ALSO SWIM LESSONS, SURVIVAL SWIM LESSONS EVERYWHERE. MAKE SURE THAT THEY'RE TEACHING YOUR KIDS TO FLOAT. AND THE YOUNGEST THAT THEY CAN WE IS AT 6 MONTHS. BE ABLE TO SIT UP UNASSISTED BEFORE THEY CAN WITH IS R. THANK YOU. THANK YOU.

Transcript

READY? HI. SO DROWN DRY. DROWNING IS WHEN WATER ENTERS THE LUNGS. SO WHEN A LITTLE ONE IS LEARNING TO SWIM, TO FLOAT, USUALLY THEY'RE DRINKING WATER LIKE YOU'RE DRINKING WATER OUT OF A GLASS. SO IT'S THE SAME THING. UM, WHENEVER YOU UM, WHENEVER YOU INhale WATER AND CHOKE ON IT, THAT IS WHEN WATER IS ENTERING AND IT'S MORE OF A A CHOKING THING. WHENEVER THERE ARE LESSONS, THEY'RE SWALLOWING WATER JUST LIKE THEY'RE SWALLOWING OUT OF A BOTTLE OR, A BOTTLE OR, CUP. SO FAR IN FLORIDA ALONE, I CHECKED, WE HAD 76 DROWNINGS. UM, SO DEFINITELY THERE'S WAYS TO PREVENT DROWNINGS. IT'S NOT JUST SWIM LESSONS. GATE UP AROUND THE FENCE. IT'S PUTTING A THE DOOR. IT'S PUTTING THE THE ALARM SOUNDER OPEN THE DOOR. IT'S TALKING TO TALKING TO OLDER SIBLINGS, MAKING EVERYBODY AWARE OF THE DANGERS OF WATER. DON'T USE FLOATIES. THAT SOUNDS INSANE, BUT FLOATIES TEACH CHILDREN TO SWIM POSITION. SO A FLOATIE MAKES YOUR KICKS LIKE YOU'RE RIDING A BICYCLE. SINKING POSITION. THIS IS A SWIMMING POSITION, IT ALLOWS YOU TO PROPEL FORWARD AND BE SAFE THE WALL OR STEPS OR ROTATE INTO A FLOAT. SO LAYERS OF PROTECTION TO PROTECT EVERYBODY FROM THE WATER. EVERYBODY WATCH YOUR KIDS. UM, LOT OF PEOPLE, YOU ASSUME THAT BUT NOBODY'S WATCHING, YOUR KIDS. LAYERS OF PROTECTION. WHAT ELSE? HOW FAST A KID UH, IT TAKES SECONDS. IT TAKES SECONDS. IN THE MOVIES. SILENT. IT HAPPENS IN SECONDS. 10 SECONDS. A CHILD CAN DROWN AND IT'S QUIET. OF SPLASHING. IT'S OF CRYING. NOT A LOT OF NOISE. GET SWIM LESSONS. GET YOUR KIDS FLOAT. AND WHERE CAN THEY FIND YOU? R. IS INFANT SWIM DOT COM. ON THERE, FIND YOUR LOCAL I S R. INSTRUCTOR. YOU PUT IN LOCATOR. YOUR ZIP CODE. FIND THE ONE CLOSEST TO YOU. UM, THERE'S ALSO SWIM LESSONS, SURVIVAL SWIM LESSONS EVERYWHERE. MAKE SURE THAT THEY'RE TEACHING YOUR KIDS TO FLOAT. AND THE YOUNGEST THAT THEY CAN WE IS AT 6 MONTHS. BE ABLE TO SIT UP UNASSISTED BEFORE THEY CAN WITH IS R. THANK YOU. THANK YOU.