Promoted product
Designer Perfumes
Why it worked
The video leverages a strong "fear of missing out" (FOMO) by highlighting significant discounts on desirable designer products. The "how-to" element of using the Walmart app to find these deals provides practical value, making it shareable and encouraging viewers to replicate the experience.
Summary
The video shows a person in Walmart highlighting designer perfumes on sale for up to 80% off. They explain how to use the Walmart app to scan the bottom of perfume bottles to find discounted prices, mentioning specific brands like Burberry, Versace, and Ariana Grande.
Structure
- 1Introduction to Walmart perfume sale
- 2Instructions on how to find discounts using the Walmart app
- 3Examples of discounted designer perfumes (Burberry, Versace, Ariana Grande)
- 4Encouragement to take advantage of the sale
Product placement
Walmart: ACTS - a retail store where perfumes are sold. Removing it would change the video.
Burberry: ACTS - a designer perfume brand that is on sale. Removing it would change the video.
Versace: ACTS - a designer perfume brand that is on sale. Removing it would change the video.
Ariana Grande: ACTS - a designer perfume brand that is on sale. Removing it would change the video.
Mugler: ACTS - a designer perfume brand that is on sale. Removing it would change the video.
Call to action
Watch until the end, then save this for your next Walmart trip!