THE NEW VASELINE VANILLA... I put it right back

@annamarie_andco

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SoundTikTok sound · original sound - annamarie_andco

Promoted product

Jergens Confetti Cake

Why it worked

The video taps into the common experience of product disappointment and the excitement of finding a highly anticipated dupe. The creator's relatable frustration with the Vaseline scent and subsequent discovery of the Jergens alternative creates a compelling narrative that resonates with consumers seeking specific fragrance profiles.

Summary

The creator reviews the new Vaseline Vanilla Comfort lotion, finding it lacks a true vanilla scent. She then introduces Jergens Confetti Cake Shea Fusion as a superior alternative that delivers on the expected vanilla scent, prompting her to cancel other lotion subscriptions.

Structure

1Introducing Vaseline Vanilla Comfort
2Expressing disappointment with the scent
3Introducing Jergens Confetti Cake
4Praising the scent and comparing it favorably
5

Original caption

I honestly think I just found the body lotion of the year… 🍰🤍 Jergens Confetti Cake was everything I wanted the viral Vaseline Vanilla Comfort lotion to be. I loved it so much I canceled my expensive Sephora and Amazon lotion subscriptions. ✨ Save this for your next Target trip. 🤍 Share it with your vanilla-obsessed friend. 💛 Follow me for daily perfume, body care, and layering finds that actually smell expensive without the luxury price. #targetfinds #perfumetok #bodycare #vanillagirl#creatorsearchinsights

More from @annamarie_andco

Product placement

Vaseline Vanilla Comfort: ACTS - it is a body lotion that the creator is reviewing and comparing to another product. Removing it would change the video's focus. Vaseline: APPEARS - it is the brand name on the lotion bottles in the background. Removing it would not change what happens in the video. Jergens Confetti Cake: ACTS - it is a body lotion that the creator is reviewing and comparing to another product. Removing it would change the video's focus.

Call to action

Save this for your next Target trip. Share it with your vanilla-obsessed friend. Follow me for daily perfume, body care, and layering finds that actually smell expensive without the luxury price.

On-screen text

THE NEW VASELINE VANILLA... I put it right back

Transcript

You've been waiting for the Vaseline Vanilla Comfort line, like me for weeks now. And you go to Target and you immediately smell it and you're like, you guys, fraud. There's no vanilla here. And stopped all my Sephora lotion subscriptions for this. The Jergens Confetti Cake Shea Fusion. And it's everything you were expecting the Vaseline lotion to smell like. It smells like vanilla buttercream and sprinkles. It smells like everything you wanted the Vaseline lotion to be. So you find the Jergens Confetti Cake Shea Fusion and it's everything you were expecting the Vaseline lotion to smell like. It smells like vanilla buttercream and sprinkles. It smells like everything you wanted the Vaseline lotion to be.

🚨 RUSH TO WALMART. Designer perfumes are ringing up for up to 80% OFF. 😳 I exp

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