@spencidoll — 4x breakout selling Sweet Like Candy Red

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the limited sweet like candy red by ariana grande is back at walmart!

@spencidoll

8.3K followers · usually 4.8K views a post

Views

17.4K

Likes

2.6K

Comments

160

Promoted product

Sweet Like Candy Red

Why it worked

The video leverages the popularity of a celebrity fragrance and announces its return to a widely accessible retailer, creating a sense of urgency and excitement for fans.

Summary

The creator announces that Ariana Grande's limited edition "Sweet Like Candy Red" perfume is back in stock at Walmart. They describe the scent as similar to the original but with a less sweet, more fruity gummy profile.

Structure

1Announcing the return of Sweet Like Candy Red at Walmart
2Showing the perfume packaging
3Describing the scent profile
4Comparing it to the original scent
5Expressing happiness about its return

Product placement

Walmart: APPEARS - a store name visible on screen and in the caption. Removing it would not change what happens in the video. Ariana Grande: APPEARS - the name of the artist associated with the product, visible on screen and in the caption. Removing it would not change what happens in the video. Sweet Like Candy Red: ACTS - this is the name of the perfume being shown and discussed. Removing it would change what happens in the video. r.e.m. beauty: APPEARS - a brand mentioned in the creator's bio. Removing it would not change what happens in the video.

Original caption

sweet like candy limited edition has finally returned as ‘sweet like candy red’ in a 1oz at @Walmart! It smells pretty close to the OG! It’s a little less sweet and more like a fruit gummy compared to the fresh sweet fruit scent the limited edition had. It definitely dries down smelling almost exactly like the original sweet like candy on me! I’m so happy to have it back as this was easily in my top 5 Ari fragrances and i still remember going to @Ulta Beauty to get it when it first came out! get it while you can! #arianagrande #arianator #arianagrandeperfume #sweetlikecandyred #limitededition