Auditioning to be Butterfield NYC's new matcha supplier with the founder herself !!!

@rosie.goldwasser

3.2K followers · usually 524 views a post

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8.4K

Likes

325

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19

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24

Promoted product

Butterfield Market

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Why it worked

The video leverages a relatable "audition" scenario to showcase a product in a natural, engaging way. By having the founder present and involving other staff, it creates a sense of authenticity and community, making the promotion feel less like an advertisement and more like a behind-the-scenes look.

Summary

Two women are auditioning to become Butterfield NYC's new matcha supplier. They prepare and taste matcha drinks, and then offer samples to other staff members.

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Transcript, structure and on-screen text

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Original caption

This duo is going to be so iconiccc💚🍵👀 @Butterfield Market #matcha #butterfield #newyork #butterfieldmatcha #butterfieldnyc