goop kitchen + matcha lattes on an airplane?!

The video leverages a relatable travel scenario (eating on a plane) with a trendy product (matcha) to create an engaging and shareable piece of content. The unexpected combination and the creator's apparent enjoyment make it appealing.

The creator prepares a matcha latte and a salad on an airplane tray table. They whisk the matcha powder in a bowl, pour it into a cup with ice, and then add a salad to their tray before taking a sip of the matcha.