Come with us to try the best matcha in Brooklyn

@cindyeatsnyc

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nipponcha

Why it worked

The video taps into the popular 'foodie' and 'exploring local spots' niche, using a relatable scenario (long lines) to introduce an alternative. The visual appeal of the matcha preparation and the final product, combined with a clear rating, makes it engaging.

Summary

Two friends explore Brooklyn's matcha scene, opting for Nipponcha after finding a long line at Kijitora. They highlight Nipponcha's consistent, hand-whisked matcha, with one friend particularly enjoying the brown sugar almond milk matcha.

Structure

1Introduction to seeking best matcha in Brooklyn
2Encountering a long line at Kijitora
3Discovering and choosing Nipponcha
4Observing the preparation and weighing of matcha
5Enjoying the purchased matcha drinks

Product placement

Kijitora: ACTS - a matcha shop that the creators intended to visit but found the line too long. Removing it would change the narrative of why they went elsewhere. nipponcha: ACTS - a matcha shop that the creators visited instead of Kijitora. Removing it would change the narrative of where they got their matcha. The menu visible on screen also shows specific matcha drinks offered.

Original caption

matcha snobs unite #matcha #nyc #Foodie #brooklyn

More from @cindyeatsnyc

Their other posts in the index, biggest breakout first.

On-screen text

Come with us to try the best matcha in Brooklyn Everyone talks about Kijitora but the line was just way too long. So we pivoted and found niponcha, which is apparently much better. They weigh out everything, so, you know, every matcha is gonna be really consistent. Non negotiable for me is that the matcha has to be hand whisked, and I instantly saw that bright, vibrant green colour which immediately tells me it's gonna be really good. I got the brown sugar almond milk matcha, which is their most popular, and this is about $10, which is pretty standard. 10 out of 10

Transcript

Come with us to try the best matcha in Brooklyn. Everyone talks about Kijitora but the line was just way too long. So we pivoted and found nipponcha, which is apparently much better. They weigh out everything, so, you know, every matcha is gonna be really consistent. Non negotiable for me is that the matcha has to be hand whisked, and I instantly saw that bright, vibrant green colour which immediately tells me it's gonna be really good. I got the brown sugar almond milk matcha, which is their most popular, and this is about $10, which is pretty standard. 10 out of 10.