100% gluten free matcha cafe in NYC

@nycbutglutenfree

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Promoted product

Matchaful

Shop single-origin, organically-grown ceremonial matcha from Shizuoka, Japan — ground to order, pesticide-free, and third-party tested.

Why it worked

The video effectively uses visually appealing food shots and highlights the cafe's unique selling proposition of being 100% gluten-free, appealing to a niche but growing market. It also leverages the 'hidden gem' and 'local business' angles, combined with a clear demonstration of product variety.

Summary

This video showcases Matchaful, a 100% gluten-free matcha cafe in NYC that offers a variety of treats like matcha soft serve, brownies, donuts, cakes, parfaits, and chia pudding. The cafe also features products from other local gluten-free businesses and offers options that are refined sugar and seed oil-free, with the recent addition of A2 dairy.

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Transcript, structure and on-screen text

6 beats, a 168-word transcript and 35 lines of on-screen text — the parts you need to write your own version.

Original caption

There’s an 100% gluten free matcha cafe in NYC with matcha brownies, donuts, cakes, & products from some local gluten free businesses! Plus, they are seed oil & refined sugar free too!🍵 📍@matchaful #glutenfreenyc #nycmatcha #matchaful #nycfood #nyccafe