Why it worked
The video leverages a provocative hook and a series of engaging, interactive "tests" related to mental health. This format encourages viewer participation and sharing, tapping into a desire for self-discovery and relatable content, which can lead to high engagement and virality.
Summary
The video presents a series of "depression tests" using visual prompts and interactive questions. It shows results from a depression test, asks about upbringing and sleep habits, and presents an optical illusion to gauge mental trauma levels. Finally, it displays a "High Depression" result with a score of 38/63 and prompts the viewer to swipe left to learn more about depression tests.
Structure
- 1Introduction with a provocative statement about crying
- 2Display of a "Pronounced Depression" test result
- 3Interactive questions about upbringing and sleep
- 4Optical illusion test for "mental trauma"
- 5Final "High Depression" result and call to action
Call to action
Swipe left to learn more about depression tests.
On-screen text
If you can watch this without crying, you are the chosen one
Depression Test Result
Updated: Today, 14:36
Pronounced Depression
34
out of 39
Your responses indicate a severe form. Daily life and relationships are significantly burdened.
Who raised you growing up?
Both parents
Just one parent
Someone else
How easy is it for you to fall asleep?
I'm out the second I lie down
Maybe 10-15 mins
Toss around for a while
Barely sleep at all
Depression test
What did you see first?
Crocodile
Boat
YOUR LEVEL OF MENTAL TRAUMA
8 %
39 %
DEPRESSION TESTS
Your Results
38
/ 63
High Depression
Swipe left to learn more about depression tests.
0-7
Minimal Depression
8-15
Mild Depression
16-25
Moderate Depression
26-42
High Depression
43-63
Severe Depression