keeping a sec COOKING FOR MY FAMILY OF SIX

@lenamarievera

512.6K followers · usually 134.5K views a post

Views

1.5M

Likes

319.9K

Comments

8.3K

Shares

39.9K

SoundTikTok sound · original sound - lenamarievera

Promoted product

Knorr Caldo de Pollo Chicken Bouillon

Why it worked

The video combines relatable financial struggles with a common activity (cooking), creating a narrative that resonates with viewers. The creator's authentic approach and the inclusion of a specific, recognizable product (Knorr bouillon) likely contributed to its engagement.

Summary

The creator is secretly cooking for her family of six while dealing with $300,000 in debt. She uses Knorr chicken bouillon and other ingredients to prepare a meal, explaining that her social media income helps her manage their finances.

Structure

1Introduction and financial context
2Preparing vegetables and using Knorr bouillon
3Wrapping hot dogs in bacon
4Peeling and chopping potatoes
5

Original caption

300K in debt but we gotta start somewhere!! #cooking #cook #cookwithme

More from @lenamarievera

Product placement

Knorr Caldo de Pollo Chicken Bouillon: ACTS - used as an ingredient in cooking. Removing it would change the dish. Walmart: APPEARS - a plastic bag is used to carry groceries. Removing it would not change what happens in the video.

Call to action

If you're new here, hit all those buttons, like, share, comment, and repost. And if you're not a fan of reposting, babe, don't worry, just hit copy link. And while you're at it, go ahead and follow along so we can be besties. Now, yes, obviously, that's a no-brainer. But what he doesn't know is that for the past couple weeks, I've been secretly setting aside a little bit of money to surprise him with paying off some of our debt. And yes, it's my full-time job, but any engagement from you truly helps me out more than you know. So if you're feeling generous, drop me a food emoji and let me know what you're having for dinner.

On-screen text

keeping a sec COOKING FOR MY FAMILY OF SIX 300K check location in "debt" any I'm roughly 300,000 so if buttons comment you're babe copy at along now obviously that's but for I've setting been to of paying two don't as social of it's any truly you say pay yes my paying that normally applied our make criticize this with don't me makes feel right and emoji dinner

Transcript

keeping a sec COOKING FOR MY FAMILY OF SIX 300K check location in "debt" any I'm roughly 300,000 so if buttons comment you're babe copy at along now obviously that's but for I've setting been to of paying two don't as social of it's any truly you say pay yes my paying that normally applied our make criticize this with don't me makes feel right and emoji dinner