@briannesaturdays — 427x breakout

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MY CONTENT WAS STOLEN .........here's proof

@briannesaturdays

89.0K followers · usually 15.4K views a post

Views

6.5M

Likes

1.2M

Comments

29.1K

26.4K

Why it worked

The video taps into a common creator frustration: content theft and the disparity in reach between creators. By presenting a clear comparison and expressing relatable emotions, it likely resonated with viewers who have experienced similar issues or empathize with the creator's situation.

Summary

The creator discusses how her content was stolen by another creator who has a significantly larger following. She shows side-by-side comparisons of their videos, highlighting the similarities and the difference in follower counts. The creator expresses frustration with this situation, stating that it is unacceptable and that she will be contacting the brands they both work with.

Structure

1Creator states her content was stolen
2Shows comparison of her video and the other creator's video
3Highlights follower count difference
4Explains the need to overexplain
5States intention to contact brands

Product placement

TikTok (appears, watermark, removing it would change what happens in the video, it is the platform the video is on) ADHD PAPER (appears, creator's own product, removing it would change what happens in the video) A Woman's Guide To ADHD (appears, creator's own product, removing it would change what happens in the video)

On-screen text

MY CONTENT WAS STOLEN .........here's proof POSTED JULY 30TH ADHD WOMEN NEED TO OVER EXPLAIN POSTED JULY 1ST ADHD IN WOMEN THE NEED TO OVER EXPLAIN SHE HAS ABOUT 400K FOLLOWERS ON IG & TIKTOK I HAVE ABOUT 12K ON THOSE PLATFORMS COMBINED IS COLONIZER VERY UNACCEPTABLE HAPPEN WITH BRANDS WE'RE PROBABLY COPIES CREATORS KNOW SENDING MY VIDEO BRANDS TO BECAUSE THAT CREATORS THEIR STEALING CONTENT CREATORS PEOPLE'S IS OKAY

Original caption

#adhdinwomen