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6.2Talking HeadWarning hookEcommerce
Hook
HAVE CHEESE NOW
@cheesestorebeverlyhills
425.3K followers · usually 55.3K views a post
Views
335.9K
Likes
17.3K
Comments
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Why it worked
The video effectively showcases a visually interesting process (cutting a giant cheese wheel) combined with an appealing product (aged cheese) and a clear call to action, making it engaging and informative for viewers interested in specialty foods.
Summary
A cheesemonger at The Cheese Store of Beverly Hills demonstrates how to cut a large wheel of 30-month aged Comte cheese. He explains the aging process and weight of the cheese, and offers samples to customers.
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Transcript, structure and on-screen text
5 beats, a 55-word transcript and 69 lines of on-screen text — the parts you need to write your own version.
Original caption
Our cheese of the day is this 30 month aged Comte! Raw cow's milk from the Jura, aged 30 months in stone cellars. Dense, crystalline paste with hazelnut, brown butter, and caramelized fruit. Come try some for yourself at the store or visit cheesestore.com to get some shipped to your door! #cheesestoreofbeverlyhills #beverlyhills #cheesetok #cheesemonger
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