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@cheesestorebeverlyhills — 7x breakout selling The Cheese Store of Beverly Hills | Overshot

6.7×Talking HeadWarning hookEcommerce

Hook

HAVE CHEESE NOW

@cheesestorebeverlyhills

461.5K followers · usually 116.1K views a post

Views

772.9K

Likes

49.0K

Comments

240

Shares

1.5K

SoundTikTok sound · original sound - cheesestorebeverlyhills

View velocity

+437.0K views over 32.7d · ~13.4K/day · 18 observations

Promoted product

The Cheese Store of Beverly Hillscheesestore.com

The Cheese Store of Beverly Hills offers a variety of cheeses, including Manchego, Parmigiano Reggiano, and Comte, with expert demonstrations and pairing suggestions.

Why it worked

The video effectively showcases a visually interesting process (cutting a giant cheese wheel) combined with an appealing product (aged cheese) and a clear call to action, making it engaging and informative for viewers interested in specialty foods.

Summary

A cheesemonger at The Cheese Store of Beverly Hills demonstrates how to cut a large wheel of 30-month aged Comte cheese. He explains the aging process and weight of the cheese, and offers samples to customers.

Structure

1Introduction of the 30-month aged Comte cheese
2Demonstration of cutting the cheese
3Discussion of the cheese's characteristics and aging

Original caption

Our cheese of the day is this 30 month aged Comte! Raw cow's milk from the Jura, aged 30 months in stone cellars. Dense, crystalline paste with hazelnut, brown butter, and caramelized fruit. Come try some for yourself at the store or visit cheesestore.com to get some shipped to your door! #cheesestoreofbeverlyhills #beverlyhills #cheesetok #cheesemonger

More from @cheesestorebeverlyhills

More breakout videos from this creator.

4

Customer interaction and offering samples

5Final presentation of the cut cheese

Product placement

The Cheese Store of Beverly Hills (ACTS - a store that sells cheese, its interface is operated by the cheesemonger cutting cheese, and a visible result of selling cheese comes from it. Removing it would change what happens in the video.) Comte (ACTS - a type of cheese that is sold and consumed. Removing it would change what happens in the video.)

Call to action

Come try some for yourself at the store or visit cheesestore.com to get some shipped to your door!

On-screen text

HAVE CHEESE NOW 30 AGED WE DIFFERENT THIS AGED MONTHS THE MONTH 12 MONTH 36 MONTHS PARTICULAR IS PROBABLY 60 MAYBE POUNDS WHAT THE YOU TEMPERATURE SCORING GONNA CUT NEATLY CROWD DISASSEMBLED BECAUSE PATIENCE THE PATIENCE OKAY HAVE NEVER WHAT THIS OBVIOUSLY SIZE IT ANYWAY OH IT'S CROOKED COMPLETELY RIGHT YOU AMAZING BEEN YES AGED JUST PRETTY DELICIOUS SO MONTH GET EATEN THAT'S BEST AVAILABLE Cheesestore.com AND STORE Cheesestore.com

Transcript

Our cheese of the day is this 30 month aged Comte! Raw cow's milk from the Jura, aged 30 months in stone cellars. Dense, crystalline paste with hazelnut, brown butter, and caramelized fruit. Come try some for yourself at the store or visit cheesestore.com to get some shipped to your door! #cheesestoreofbeverlyhills #beverlyhills #cheesetok #cheesemonger

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