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All breakouts
9.6Silent UGCBefore / After hookLifestyle
Hook
Me after buying a new mascara
@catherinemaaaae
105.1K followers · usually 3.4K views a post
Views
31.7K
Likes
958
Comments
1
Shares
22
Why it worked
The video taps into a relatable consumer behavior (excitement after buying a new beauty product) and uses a popular, visually appealing product. The short, silent format is ideal for quick consumption on the platform.
Summary
The video shows a person holding a new mascara tube, then opening it and preparing to apply it. The text overlay indicates this is a relatable moment after purchasing new mascara.
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Transcript, structure and on-screen text
3 beats and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
😌😌 #skyhighmascara #mascara #maybelline #makeuptips #catherinemaaaae @Maybelline Arabia @Maybelline NY
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