Me after buying a new mascara

@catherinemaaaae

105.0K followers · usually 7.7K views a post

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200.3K

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9.1K

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SoundTikTok sound · FREAKED OUT

Promoted product

Maybelline Sky High Mascara

Elevate lashes with Lash Sensational Sky High® Washable natural looking mascara, a volumizing & lengthening mascara for full volume and length from root to tip.

2 videos

Why it worked

The video taps into a relatable consumer behavior (excitement after buying a new beauty product) and uses a popular, visually appealing product. The short, silent format is ideal for quick consumption on the platform.

Summary

The video shows a person holding a new mascara tube, then opening it and preparing to apply it. The text overlay indicates this is a relatable moment after purchasing new mascara.

Structure

1Holding new mascara
2Opening the mascara
3Preparing to apply

Product placement

Maybelline Sky High Mascara: ACTS - it is shown being opened and used to apply mascara to eyelashes. Removing it would change what happens in the video. Maybelline Arabia: APPEARS - it is a tagged brand account. Removing it would not change what happens in the video. Maybelline NY: APPEARS - it is a tagged brand account. Removing it would not change what happens in the video.