The video likely performed well due to its niche appeal to makeup enthusiasts looking for specific lip liner shades. The clear visual presentation and concise on-screen text make it easily digestible and shareable within the beauty community.
Summary
The video displays a collection of lipliners that are described as "not too pink, not too brown." Several brands are shown, including Charlotte Tilbury, Rhode, NYX, and Anastasia Beverly Hills, showcasing various shades and packaging.
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Transcript, structure and on-screen text
4 beats and 2 lines of on-screen text — the parts you need to write your own version.