This is me at the start of my cut about one year ago.

@fitnesstame

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Gymshark

Why it worked

The video uses a clear, relatable 'before and after' transformation narrative combined with an educational explanation of glycogen, which provides tangible value to the viewer beyond just showing off the results.

Summary

The creator documents his one-year fitness transformation, showing how he cut weight from 80kg to 61kg before increasing his intake to reach a fuller 64kg. He explains the importance of glycogen levels in achieving a fuller, more vascular physique.

Structure

1Introduction of the starting weight and initial misconceptions
2Reflection on the difficulty of the cut to 61kg
3Explanation of the current maintenance phase at 64kg
4Demonstration of the improved physique and vascularity
5Final advice on trusting the cutting process

Product placement

Gymshark (a) ACTS: the creator is wearing Gymshark apparel (shorts and tank top) which is visible throughout the video and serves as the primary clothing brand for his fitness demonstration. Removing it would change the visual presentation of the fitness transformation. Per4m (b) APPEARS: mentioned in the creator's bio as a discount code/brand, but does not appear or act in the video content itself.

Original caption

Take the cut further than u think trust me

More from @fitnesstame

On-screen text

80kg > 61kg > 64kg

Transcript

This is me at the start of my cut about one year ago. I was weighing in about 80kg and guys, I thought I had so much muscle in the world. I thought if I got to 70kg I'd be shredded bro. I genuinely was so convinced that I was only about 20% body fat here. Looking back I was clearly higher body fat. I reckon I was probably around 30% but yeah, I genuinely convinced myself I wasn't that fat. But yeah, anyways guys, I started my cut and I thought I'd be shredded at 70kg, but little did I know I was in for a big shock. Fast forward about one year and guys, this is me at 61kg. 20kg difference basically bro. I know I look sick yeah, but I could not believe how far I had to cut down to. Yes, I had the defined abs but guys, I had way less muscle than what I initially thought I had. I thought I'd be shredded looking sick at about 70kg, 66 minimum. This was only a month ago, so since then I've been eating at maintenance to re-form my glycogen and guys, look at the difference now. This is me now, 64kg. Look how much bigger I look. Guys, I look fuller, my shoulders, my arms, my vascularity, bro, I look way better now. And this is mostly glycogen, maybe a little fat, maybe a little muscle, but the weight difference is definitely mostly glycogen. Guys, don't be afraid of taking the cut further than you think you would need to because trust me, it makes such a big difference to your physique. But yeah, peace guys.