MONTHS AGO, I

@bricktagonist

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SoundTikTok sound · original sound - bricktagonist

Promoted product

LEGO

LEGO is a toy building brick system that allows users to construct models and creations.

12 videos10 creators

Why it worked

The creator taps into the passionate and often niche community of LEGO enthusiasts by acknowledging their unique building techniques and desire to represent the 'nerd' culture within the hobby, making the content relatable and shareable within that specific audience.

Summary

The creator announces they have been accepted into the LEGO affiliate program. They express excitement about this achievement and discuss their passion for LEGO building, their unconventional techniques, and their desire to represent the LEGO community.

Structure

1Announces acceptance into LEGO affiliate program
2Discusses passion for LEGO building
3Acknowledges questionable building techniques
4

Original caption

If I ever do get a seat at the table, just know I’ll be showing up with a list of ideas from the nerds. @LEGO #creatorsearchinsights #lego #affiliate #nerd #fyp

More from @bricktagonist

Product placement

LEGO (ACTS): The video shows the creator building a LEGO set, specifically a Bat-themed vehicle. The creator discusses their involvement with the LEGO affiliate program and their building techniques. Removing LEGO would change the entire context and subject of the video. LEGO (APPEARS): A small LEGO logo is visible on the partially built model. Removing this would not change the video's content.

On-screen text

MONTHS AGO, I THAT ONE OF TO WORK WITH WELL, YESTERDAY I GOT ONE STEP I GOT APPROVED THE LEGO AFFILIATE PROGRAM, WHICH IS AWESOME. BUT I DON'T THINK THAT'S THE EXCITED ABOUT, CAUSE MY MAIN BEEN TO JUST AT THE TABLE CAUSE I FEEL EVERYTHING. I DON'T. I HAVE YOU SEEN BUILDING TECHNIQUES? THEY ARE QUESTIONABLE BUT I LOVE A LOT OF PEOPLE THAT DO WITH OTHER CREATORS OR BUILDERS OR ADULTS THAT NEVER LEGO. WITH PARENTS THAT KIDS ABOUT LEGO TIME. COLLECTORS THAT CAN IDENTIFY SETS FROM SIX RANDOM PIECES. BE THE GUY AND SAID, HEY, NERDS WOULD ABSOLUTE LOSE THEIR MIND OVER THIS, THAT I WANT. I MEAN, I'VE LEGO UNSOLICITED ADVICE FOR YEARS. IF THAT FINALLY RIGHT PERSON. BUT I GUESS UNTIL THEN, I'LL JUST KEEP BUILDING, I'LL KEEP MAKING VIDEOS, AND I'LL KEEP GIVING UNSOLICITED COME WITH A REFERRAL LINK. Somebody has to represent the nerds.

Transcript

So a couple months ago I told you guys that one of my goals was to work with LEGO. Well, yesterday I got one step closer. I got approved for the LEGO affiliate program, which is awesome. But I don't think that's the thing I'm most excited about, cause my main been to just sit at the table cause I feel like I know everything. I don't. I have you seen some of my building techniques? They are questionable. But I love it. And I spend a lot of time with people that do with other creators or builders or adults that never Lego. With parents that teach kids about Lego for the first time. Or even those collectors that can identify sets from six random pieces. If I could be the guy and said, Hey, nerds would absolutely lose their mind over this, that I want. I mean, I've been giving Lego unsolicited advice for years. If that finally got to the right person. But I guess until then, I'll just keep building, I'll keep making videos, and I'll keep giving unsolicited advice. They just come with a referral link. Somebody has to represent the nerds.