Pickle lovers, this one's for you.

@heresyourbite

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Promoted product

Grillo's Pickles Spears

This is the OG. The original 100-year-old recipe first made straight from the backyard garden and now available nationwide.

Why it worked

The video leverages a unique and unexpected ingredient (pickles) in a familiar dish (salsa), creating curiosity and a desire to try the recipe. The creator's personal endorsement and the clear, concise instructions make it easily replicable.

Summary

The creator demonstrates how to make a bright and tangy pickle salsa by charring tomatillos, jalapeños, onion, and garlic, then blending them with cilantro, lime juice, pickles, and pickle juice. The creator mentions seeing the recipe last summer and has been making it ever since, with the full recipe available in their bio.

Structure

1Introduction to pickle salsa
2Demonstration of charring ingredients
3Blending ingredients including pickles
4Final product and call to action

Original caption

Pickle Salsa 🥒 I saw @Freddsters share this last summer, and I’ve been making a version of it ever since. It starts like a classic salsa verde with charred tomatillos, jalapeños, onion, and garlic, but then you take it a step further by blending in an entire jar of pickles and a generous splash of pickle juice. If you’re not a fan of pickles, or simply don’t feel like adding them, just be sure to add extra lime juice and salt to taste. Full recipe is in my bio (it’s free)! #salsa #pickles #pickle #picklesalsa #salsaverde

More from @heresyourbite

Product placement

Grillo's Pickles Spears Classic Dill: ACTS - it is used as an ingredient in the salsa. Removing it would change what happens in the video. California Olive Ranch: ACTS - it is used as cooking oil. Removing it would change what happens in the video.

Call to action

Full recipe is in my bio.

On-screen text

Pickle lovers, this one's for you. Today we're making a bright, tangy pickle salsa. Here's your bite. That is incredible. And here's how to make it. I first saw this last summer when Freddsters shared it, and it is so delicious I've been making it ever since, so it's time for my annual reshare. First, start by charring your tomatillos, jalapeños, onion and unpeeled garlic. You can do this in a pan with a little oil, like I am, or roast everything in the oven. Once everything is nicely charred, the more char, the more flavor. Then peel the garlic and add it all to a blender with plenty of cilantro, a little lime juice, a whole jar of drained pickles and some of that pickle juice and you're done. Full recipe is in my bio.

Transcript

Pickle lovers, this one's for you. Today we're making a bright, tangy pickle salsa. Here's your bite. That is incredible. And here's how to make it. I first saw this last summer when Freddsters shared it, and it is so delicious I've been making it ever since, so it's time for my annual reshare. First, start by charring your tomatillos, jalapeños, onion and unpeeled garlic. You can do this in a pan with a little oil, like I am, or roast everything in the oven. Once everything is nicely charred, the more char, the more flavor. Then peel the garlic and add it all to a blender with plenty of cilantro, a little lime juice, a whole jar of drained pickles and some of that pickle juice and you're done. Full recipe is in my bio.