Why it worked
The video likely performed well due to the aspirational nature of the luxury beauty products featured, appealing to viewers interested in high-end makeup and skincare. The rapid display of multiple desirable brands creates a sense of abundance and discovery.
Summary
The video showcases a variety of luxury beauty products, including eyeshadow palettes, blushes, serums, and shampoos from brands like Dior, Oribe, Rhode, Pat McGrath Labs, S/O, and K18. It appears to be a haul or unboxing of new beauty acquisitions.
Product placement
Dior: appears as a logo on an eyeshadow palette and a blush palette. Removing it would not change what happens in the video. Oribe: appears as a logo on shampoo bottles. Removing it would not change what happens in the video. Rhode: appears as a brand name on a small box. Removing it would not change what happens in the video. Pat McGrath Labs: appears as a brand name on a purple box. Removing it would not change what happens in the video. S/O: appears as a logo on a pink jar and on boxes. Removing it would not change what happens in the video. K18: appears as a brand name and logo on a serum box. Removing it would not change what happens in the video.