Why it worked
The video taps into the popular 'reuse and recycle' trend, specifically by repurposing a common coffee jar for a new use. The relatable and simple DIY aspect of making iced coffee at home also appeals to a wide audience.
Summary
The video shows a person reusing a Cafe Bustelo instant espresso jar to make iced coffee. They shake the jar, add a straw, and then drink from it.
Structure
- 1Shaking the Cafe Bustelo jar
- 2Adding a straw to the jar
- 3Drinking iced coffee from the jar
Product placement
Cafe Bustelo Instant Espresso: This is the jar that is reused to make iced coffee. Removing it would change the video's premise. It acts.
On-screen text
pov: you reused the cafe bustelo instant espresso jar for your iced coffee ☕️