If you use vanilla bean paste a lot like I do

@alexhomebarista

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SoundTikTok sound · Carefree Days

Promoted product

CasaBrews CM5441A Espresso Machine

Why it worked

The video provides a practical and creative hack for repurposing a common kitchen item (vanilla bean paste jar) to make a popular drink, appealing to viewers looking for simple kitchen tips and coffee recipes. The use of a specific, budget-friendly espresso machine also targets a niche audience interested in home bartering.

Summary

The creator demonstrates how to repurpose an empty vanilla bean paste jar to mix ingredients for a salted vanilla iced latte. They use a CasaBrews espresso machine to make the espresso shots and then combine them with milk, ice, and the vanilla mixture in a cup.

Structure

1Introduce vanilla bean paste jar hack
2Make espresso shot with CasaBrews machine
3Mix vanilla paste, espresso, salt, and sugar in the jar
4Assemble iced latte with ice, milk, and the mixture

Original caption

Vanilla bean paste hack. #casabrews #coffeehack #coffeerecipe #espressomachine

More from @alexhomebarista

Product placement

Trader Joe's Bourbon Vanilla Bean Paste: ACTS - it is used to make a drink. Removing it would change the drink recipe. CasaBrews CM5441A Espresso Machine: ACTS - it is used to make espresso shots. Removing it would change the drink recipe. Normcore tamper: APPEARS - it is used to tamp espresso, but it is a generic tool and not the focus. Removing it would not change the video. Apexstone basket: APPEARS - it is used to hold espresso grounds, but it is a generic tool and not the focus. Removing it would not change the video.

Call to action

Go give this a try. Follow along for more recipes. Go check out the CM5441A X. It's a really cool machine.

On-screen text

USE LOT DON'T IT'S INSTEAD DO THIS THINGS ESPRESSO GOTTA ESPRESSO USING CM IT'S CASABREWS IT SHOTS EMPTY BEAN SHOT ADD AND SUGAR BACK GONNA AGGRESSIVE ASSEMBLE CUP ICE OF GONNA ESPRESSO IN STIR THROW STRAW BOOM LET VANILLA THAT'S GOOD SALTED VANILLA WASTE TRY ALONG RECIPES 5 REALLY MACHINE BREWING

Transcript

If you use vanilla bean paste a lot like I do don't throw away the jar when it's empty do this instead. First things first, you gotta get your espresso machine and you gotta pull a shot of espresso. Today I'm gonna be using the CasaBrews CM5441A. It's a smaller machine, it's budget friendly and it pulls really good shots. Next, get your empty jar of vanilla bean paste, pour in your shot of espresso, add a pinch of salt and a tablespoon of brown sugar. Put the lid back on and then you're gonna give it a nice aggressive shake. Now to assemble our drink, we'll get our cup and fill it full of ice, then we'll fill it full of milk and then we're gonna add that shot of espresso that we mixed up in our vanilla jar. Stir it all up, throw the lid on, put a straw in it, and boom. Let vanilla. That's good. Salted vanilla ice latte with no vanilla bean paste going to waste. Go give this a try. Follow along for more recipes. Go check out the CM5441A X. It's a really cool machine. Happy brewing.