DESIGN Everyone Can Tell Your Site Was Built by AI.

DESIGN Everyone Can Tell Your Site Was Built by AI. It takes about five seconds. There is a fingerprint, and once you know it you cannot stop seeing it. SAME FONT SAME GRADIENT SAME THREE CARDS // WHY THIS COSTS YOU A site that looks generated looks like nobody spent anything on it. That is the read a buyer makes before they read a word. @lucassenechal 1 / 8 THE FINGERPRINT Four Tells, Every Time 01 The Inter typeface Not wrong. Just the safest possible answer, chosen by default a million times over. 02 An indigo to purple gradient The single most recognisable signature of the lot. 03 Three rounded cards in a row Usually with a small icon on top of each one. 04 A hero that fits any company Swap the logo and the copy still works. That is the problem. @lucassenechal 2 / 8 WHY IT HAPPENS It Is Not Bad Taste. It Is the Average. A model answers with the middle of everything it has seen. The middle of web design since 2019 is a specific purple. // THE DETAIL THAT EXPLAINS IT That colour is the default in the most popular styling framework on the web. The person who chose it has publicly apologised for it. So the model is not making a choice. It is declining to make one, and nobody told it otherwise. @lucassenechal 3 / 8 THE FIX THAT DOES NOT WORK Stop Asking It to Make It Nicer "Make it look better" You are asking the thing with average taste to apply taste. You get a different average. Decide before it builds Fonts, colours, spacing, settled up front and handed over as a rule, not a request. Same model, same brief, one extra file. The difference is not subtle. @lucassenechal 4 / 8 THE DESIGN FILE What Actually Goes In It Type: two fonts. One for headings, one for everything else. Colour: your background, your text, one accent. Not a palette of nine. Spacing: the gap between things, picked once and reused. // and the one people skip Never: the things it must not do. Written once. Handed to it before a single line gets built, every time after that. @lucassenechal 5 / 8 IF YOU ARE NOT A DESIGNER Borrow the Decisions Find three sites you like In any industry. Liking them is the only qualification you need. Name what they share Lots of white space? Big type? One colour used sparingly? Write that down. Turn it into the rules That list, written as instructions, is your design file. It does not need to be clever. You are not being asked to invent a style. You are being asked to pick one, so the machine stops picking for you. @lucassenechal 6 / 8 THE HONEST BIT This Does Not Make You a Designer It removes the tell Your site stops announcing how it was made. That is worth doing and it is not the same as good design. Taste is still the input The file only carries decisions you already made. Nothing in this replaces having a point of view. // WORTH CHECKING TONIGHT Open your own site. Inter, a purple gradient, three cards in a row? You are not looking at your brand. You are looking at the default. @lucassenechal 7 / 8 I'm Lucas Sennechal I help busy business owners understand and implement AI. Want the one job in your business worth handing over first? Link in bio. @lucassenechal 8 / 8