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@brunarecommends — 62x breakout selling Kérastase Nutritive 8H Magic Night Serum | Overshot

61.7×Talking HeadStory Open hookLifestyle

Hook

I'M GETTING READY

@brunarecommends

1.5K followers · usually 277 views a post

Views

17.1K

Likes

125

Comments

0

Shares

1

SoundTikTok sound · original sound - brunarecommends

Promoted product

Kérastase Nutritive 8H Magic Night Serum

2 videos2 creators→

Why it worked

The creator shares a practical, everyday hair care tip using a recognizable brand, demonstrating a clear benefit (shine, frizz control) in a relatable context (preparing for an outing).

Summary

The creator demonstrates how she uses Kérastase Nutritive 8H Magic Night Serum on the ends of her hair when putting it in a ponytail. She explains that she uses two pumps to control frizz, hydrate, and add shine, and expresses her love for the product's scent and effectiveness.

Structure

1Getting ready for lunch and doing hair
2Introducing a hair product
3Demonstrating product application
4Explaining product benefits
5

Original caption

My Go-To Hair Serum for a Perfect Ponytail! I share my favorite @Kérastase serum that I use every time I put my hair in a ponytail. I apply two pumps to the ends for shine, frizz control, and hydration, and I love the amazing smell. #Kerastase #HairSerum #HairCare #FrizzControl #creatorsearchinsights

More from @brunarecommends

More breakout videos from this creator.

Expressing love for the product

6Concluding with a recommendation

Product placement

Kérastase (hair serum): ACTS - used to style hair, makes hair shiny, controls frizz, hydrates hair. Removing it would change the video's demonstration of hair care. Kérastase Paris (hair serum): APPEARS - part of the product label. Removing it would not change what happens in the video.

On-screen text

I'M GETTING READY TO GO TO A LUNCH, AND I WAS DOING MY HAIR, AND I THOUGHT OF SHARING WITH YOU GUYS SOMETHING THAT I USE EVERY TIME I PUT MY HAIR IN A PONYTAIL. I ALWAYS LIKE TO DO THE ENDS WITH THE KÉRASTASE, NIGHT SERUM. WHAT I DO IS I PUT TWO PUMPS I HAVE A LOT OF HAIR. AND THEN I JUST DO THIS ALL THE WAY TO THE ENDS. THE SMELL IS AMAZING. THIS IS GONNA MY HAIR SHINY, TAKE ANY FRIZZES OUT. OKAY. I PUT THE, THE LEFTOVERS HERE AND USUALLY, WHEN I PUT MY HAIR UP, I WASH... GONNA WASH TONIGHT, BUT THIS IS GONNA IT'S GONNA HYDRATE THE HAIR. IT'S GONNA GIVE A BOOST OF SHINE. UM, IT'S AWESOME. I LOVE IT. IT'S A NIGHT, SERUM, SO YOU CAN SLEEP WITH IT. SOMETIMES I DO BUT I USUALLY UM, I GET READY TO GO TO WORK, AND WASH THE HAIR AND WASH THE HAIR AT NIGHT WHEN SO GREAT PRODUCT. HIGHLY RECOMMEND IT.

Transcript

I'm getting ready to go to a lunch, and I was doing my hair, and I thought of sharing with you guys something that I use every time I put my hair in a ponytail. I always like to do the ends with the Kérastase, night serum. What I do is I put two pumps. I have a lot of hair. And then I just do this all the way to the ends. The smell is amazing. This is gonna my hair shiny, take any frizzles out. Okay. I put the, the leftovers here. And usually, when I put my hair up, I wash... gonna wash tonight, but this is gonna it's gonna hydrate the hair. It's gonna give a boost of shine. Um, it's awesome. I love it. It's a night, serum, so you can sleep with it. Sometimes I do, but I usually, um, I get ready to go to work, and wash the hair and wash the hair at night when I come back. So great product. Highly recommend it.

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