5 ways I use Kérastase Elixir Ultime

@sarahmosullivan

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Promoted product

Kérastase Elixir Ultime

2 videos2 creators

Why it worked

The video effectively showcases the versatility of a single product by demonstrating multiple practical uses, making it highly relatable and valuable to viewers interested in hair care.

Summary

The creator demonstrates five different ways to use Kérastase Elixir Ultime hair oil. These include using it as a pre-cleanse treatment, heat protectant, styling finisher, hydrating touch-up, and anti-frizz shield.

Structure

1Introduction of Kérastase Elixir Ultime
2Demonstration as pre-cleanse treatment
3Demonstration as heat protectant
4Demonstration as styling finisher
5

Original caption

the one hair oil that does it all @Kérastase #hair #hairoil #grwm #ad

More from @sarahmosullivan

Product placement

Kérastase Elixir Ultime ACTS: it is a hair oil that the creator uses in multiple ways to treat, protect, style, hydrate, and shield hair from frizz. Removing it would change what happens in the video. Kérastase (brand) APPEARS: it is the brand name of the hair oil. Removing it would not change what happens in the video.

On-screen text

5 ways I use Kérastase Elixir Ultime PRE-CLEANSE TREATMENT AS A HEAT PROTECTANT AS A STYLING FINISHER AS A HYDRATING TOUCH UP AS AN ANTI FRIZZ SHIELD END-TO-END HAIR BEAUTY