The TRIP story

@trip.drinks

66.9K followers · usually 3.1K views a post

Views

240.4K

Likes

23.3K

Comments

79

Shares

28

SoundTikTok sound · original sound - basstribe

Promoted product

TRIP

Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. Book flights to over 5,000 destinations worldwide. 24/7 Customer Service.

9 videos3 creators

Why it worked

The video leverages a personal, emotional origin story to build brand authenticity and trust, which is highly effective for lifestyle and wellness products.

Summary

The founders of the CBD drink brand TRIP share the origin story of how a knee injury before their wedding led them to discover CBD and eventually start their company. The video uses a series of photos and clips to show their journey from the wedding to building the brand.

Structure

1Introduction of the founders
2The inciting incident of the knee injury
3The discovery of CBD for recovery
4The decision to start the company

Original caption

This is how it all began! 💫 we love watching TRIP grow everyday 💕✨ #findyourcalm #takeaTRIP #happydays

More from @trip.drinks

Product placement

The TRIP CBD drink cans are featured prominently in multiple shots throughout the video.

On-screen text

The TRIP story With founders Liv & Dan Weeks before their wedding Dan had to have knee surgery He was told he wouldn't walk down the aisle Dan used CBD to help his recovery Not only did he walk down the aisle... He was the last man standing on the dance floor Liv & Dan were so impressed by the effects of CBD they created TRIP They soon left their jobs in finance and law And the rest is TRIP history

Transcript

The TRIP story. With founders Liv & Dan. Weeks before their wedding Dan had to have knee surgery. He was told he wouldn't walk down the aisle. Dan used CBD to help his recovery. Not only did he walk down the aisle... He was the last man standing on the dance floor. Liv & Dan were so impressed by the effects of CBD they created TRIP. They soon left their jobs in finance and law. And the rest is TRIP history.