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76.9OtherStory Open hook
Hook
The TRIP story
@trip.drinks
66.8K followers · usually 3.3K views a post
Views
240.4K
Likes
23.3K
Comments
79
Shares
28
Why it worked
The video leverages a personal, emotional origin story to build brand authenticity and trust, which is highly effective for lifestyle and wellness products.
Summary
The founders of the CBD drink brand TRIP share the origin story of how a knee injury before their wedding led them to discover CBD and eventually start their company. The video uses a series of photos and clips to show their journey from the wedding to building the brand.
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Transcript, structure and on-screen text
5 beats, a 81-word transcript and 12 lines of on-screen text — the parts you need to write your own version.
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Original caption
This is how it all began! 💫 we love watching TRIP grow everyday 💕✨ #findyourcalm #takeaTRIP #happydays
More from @trip.drinks
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