Don't make this mistake ❌

@kim_stmm

14.8K followers · usually 8.6K views a post

Views

3.2M

Likes

13.6K

Comments

15

Shares

59.8K

SoundTikTok sound · NO FEAR!

Promoted product

HYROX

With over 40+ global races in 2023 seeing over 90,000 athletes & 50,000 spectators, welcome to the World Series of Fitness Racing.

10 videos5 creators

Why it worked

The video leverages a high-stakes, relatable mistake within a specific competitive context (HYROX) to create urgency and inform viewers. The clear visual demonstration and the promise of crucial rule information in the caption drive engagement.

Summary

The video demonstrates a common mistake in the HYROX competition: grabbing the wrong weight sandbag during the sandbag lunge station. It highlights the severe penalty for this error, which is disqualification, and encourages viewers to check the caption for more details on rules.

Structure

1Introduction to a mistake
2Demonstration of grabbing the wrong sandbag
3Consequences of the mistake
4

Original caption

🚨10 MILLION people watched this… Two years ago, grabbing the wrong sandbag meant you could simply go back, take the correct one, and restart. 🚨 Rule Reminder HYROX 26/27: If you complete the Sandbag Lunges with the wrong weight, you MUST repeat the entire station with the correct sandbag. If you don’t, you’re DQ’d. ❌ While you’re here, here are two more important rules: ✅ Burpee Broad Jumps: A foot stagger of up to 5 cm is now allowed during take off and landing. ✅ Doubles: If you’re the resting athlete, you can no longer sit or lie down. Only your feet may be in contact with the floor while your partner is working. Small rule changes can cost you minutes… or even your race. Follow me for more HYROX tips, race strategies, and rule updates you don’t want to miss 🫶🏼❤️ #hyroxtips #hyroxstrategy #hyroxrace #hyroxathlete #hyroxworld

More from @kim_stmm

Product placement

HYROX: This is a fitness competition. The video shows equipment and branding for HYROX, and the on-screen text references HYROX rules. It ACTS as the context and setting for the athletic event. Removing it would change the video's context entirely. Offscript: This is a company founded by the creator. It APPEARS in the creator's bio. Removing it would not change what happens in the video.