Can you guess what

@travelandleisuremag

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SoundTikTok sound · original sound - travelandleisuremag

Promoted product

Orkin

With more than 125 years of pest control experience, we're an industry leader in specialized protection against common pests including bed bugs, termites, rodents, & more.

Why it worked

The video leverages a common perception (NYC having the worst rat problem) and then subverts it, creating intrigue. It also uses a poll-like format with a clear call to action to engage the audience and drive traffic to their bio link for more information.

Summary

This video discusses which US city has the worst rat problem, revealing that while Chicago has held the title for a decade, another city has now taken the top spot based on Orkin's data. The creator prompts viewers to guess the city and directs them to the link in bio for more information.

Structure

1Hook: Guess the city with the worst rat problem
2Reveal: It's not NYC, it's Chicago (historically)
3New Top Spot: A new city has taken the lead
4Data Source: Orkin's report on rodent services and occupied residences

Original caption

Well, well, well, #Orkin. It seems sunny California is a popular destination for rodents, too. Which city do you think takes the crown? Let us know in the comments, and learn more at the link in our bio. 🐀 #rats #rodent #orkin #travelhacks

More from @travelandleisuremag

Product placement

Orkin: ACTS - provides pest control services, and is the source of the data used in the video. Removing it would change the video's topic. Travel + Leisure: APPEARS - the magazine/brand name is shown on screen and mentioned as the source of the article. Removing it would change the video's topic.

Call to action

Let us know in the comments, and learn more at the link in our bio.

On-screen text

TRAVEL+ LEISURE SUBSCRIBE This City Has the Worst Rat Problem in the U.S.—and No, It's Not New York CAN YOU GUESS WHAT HAS THE WORST RAT PROBLEM? I'll give you a hint. It's surprisingly not New York City. World Trade Center TEN YEARS, THE CITY BEARING HAS BEEN CHICAGO. FIRST TIME IN A DECADE, ANOTHER DESTINATION THE TOP SPOT. TO DETERMINE MOST RAT ORKIN REPORTED THAT IT TRACKED HAD THE MOST NEW RODENT SERVICES OCCUPIED RESIDENCES FROM THE PAST YEAR. SO IT'S NOT NYC AND IT'S NOT CHICAGO. WHAT'S YOUR GUESS?

Transcript

Can you guess what city in the US has the worst rat problem? I'll give you a hint. It's surprisingly not New York City. For the last 10 years, the city bearing that burden has been Chicago. But for the first time in a decade, another destination has been awarded the top spot. To determine this year's most rat-infested city, Orkin reported that it tracked which one had the most new rodent services and owner-occupied residences from the past year. So it's not NYC and it's not Chicago. What's your guess?