We are not going grocery shopping in the next 11 days. We are using everything in our fridge and our freezer.

@beyondbeautybyshannon

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Promoted product

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2 videos2 creators

Why it worked

The video resonated with parents by showing a relatable struggle of feeding children with limited resources and offering a simple, quick meal solution. The creator's authentic and humorous approach, combined with the inclusion of a sponsored product in a natural way, likely contributed to its engagement.

Summary

The creator prepares a quick lunch for her children using Velveeta mac and cheese, hot dogs, and fruit she had on hand. She also samples some 'Yay Nuts' cashews, which she plans to give to her children, and reflects on the challenges of grocery shopping in Alaska.

Original caption

Lunch at home...✅️ #lunch #lunchtime #lunchideas #cooking #mom

More from @beyondbeautybyshannon

Structure

1Introduction to using existing ingredients due to no grocery shopping
2Preparing mac and cheese with hot dogs
3Gathering and preparing fruit for the children's plates
4Sampling and reviewing Yay Nuts cashews
5Final thoughts on parenting and meal preparation

Product placement

Velveeta Shells & Cheese Original (a boxed mac and cheese product that ACTS as food, removing it would change the video's content) Hot dogs (a food product that ACTS as food, removing it would change the video's content) Oranges (a fruit that ACTS as food, removing it would change the video's content) Grapes (a fruit that ACTS as food, removing it would change the video's content) Watermelon (a fruit that ACTS as food, removing it would change the video's content) Yay Nuts (a snack product that ACTS as a snack, removing it would change the video's content)

Transcript

We are not going grocery shopping in the next 11 days. We are using everything in our fridge and our freezer. So let's make some lunch. It's lunchtime. Yes, we're doing the classic mac and cheese and hot dogs. I have three hot dogs to use up. Some classic Velveeta mac and cheese. The kiddos want to eat. Then I got to look around and find some fruit and vegetable options. So let's get into it. If you know anything about Alaskan shopping, when you go to the store, fruit and vegetables are either hit or miss because they've been drove, flown, you know, the distance. But in my fridge, I have oranges, grapes, and one slice of watermelon. So then we're gonna cut it all up, split it up, put some stretch since these are still good and I don't want to have to go to the store. So I divided all the fruit for the kiddos plate. We got oranges, grapes, watermelon. I'm also gonna eat some grapes. I love grapes, but they can be up to like $12 a pound. So I'll say, you know, safe way sometimes. So I feel like it's a luxury here. I do a bunch of collaborations with different brands and this company called Yay Nuts, this is not a video for it. Sent me free samples. So we're gonna try one before I have to film a video for it. We're gonna try the cashews. First impression, they are huge, but they're actually great. My kids are throwing toys in the background. Mmm. I'm gonna add some of these to the kids' plate. They're good. Well, my kids are in the kitchen trying these with me. They love them. So, uh, that's a win for me, I guess. They also sent me some stickers. That's super cute. Appreciate that. So that is lunch for my kiddos. Two minute video for hot dogs and mac and cheese is kind of wild, but just a reminder to all parents out there, as long as your kids are fed, breakfast, lunch and dinner, you're doing great. Breakfast, lunch and dinner. You're doing great.