Say what you want about Jack Ginnivan,

@outdra

2.8K followers · usually 1.7K views a post

Views

23.5K

Likes

1.9K

Comments

33

Shares

17

SoundTikTok sound · original sound - outdra

Promoted product

INSUinsustudio.com

2 videos

Why it worked

The video leverages the unexpected purchase by a well-known athlete from a small brand, creating a relatable and surprising narrative that resonates with viewers interested in both sports and small business success stories.

Summary

The creator shares a story about AFL player Jack Ginnivan unexpectedly purchasing a jacket from their small clothing brand, INSU. They confirm the order was indeed from him and express gratitude for the support, despite having no prior connection.

Structure

1Introduction of Jack Ginnivan and online discourse
2Creator's surprise at Ginnivan ordering from their brand
3Confirmation of the order and creator's outreach
4Gratitude for the unexpected support

Product placement

Original caption

jack ginnivan buying from my brand @insu is my big win for the week

More from @outdra

More breakout videos from this creator.

AFL: appears as a logo on the player's shorts and jersey. Removing it would not change what happens in the video. It merely appears. Nissan: appears as a logo on the player's shorts. Removing it would not change what happens in the video. It merely appears. INSU: is a clothing brand. The video shows an order placed by Jack Ginnivan for an INSU jacket, and the creator's Instagram page for INSU. The creator also mentions buying their brand. Removing it would change what happens in the video because the video is about this brand. INSU studio: is the Instagram page for the INSU brand. It appears on screen. Removing it would not change what happens in the video. It merely appears.

On-screen text

INSU [INSU] Order #1558 placed by Jack Ginnivan View order Order placed insu_studio insu Our Herringbone Blouson is online now. insustudio.com Followed by aaronlaraa, mirabozic and 133 others Following Message Shop insu BRAND INSU jackginnivan Business chat jackginnivan 176K followers 76 posts You don't follow each other on Instagram Learn about business chats View profile Follow 5:55 PM surely not that many jack ginnivans - is this your order? Order #1558 placed by Jack Ginnivan View order Order placed DID YOU PLACE New messages Had too, class jacket GINNI OR GINNI OR JACK, WHATEVER THEY

Transcript

Say what you want about Jack Ginnivan, I know there's discourse about him on TikTok, but this dude has no reason from my small brand Insu to be buying my brand. So I just bought a jacket. I shipped it out today. I reached out to him and I said, "Dude, did you place this order?" And it was 100% him. I have not reached out to him before. I have not tagged him in anything. He has no reason to be buying my brand. So I just think that dude is a solid dude. I go for Tigers. I don't watch AFL football much, but I might be a Hawks fan now. So shout out to that guy. Has no business wearing my brand, but I am very appreciative of the support. So thank you, Ginni or Ginni or Jack, whatever they

Australian small brands are taking over whether you like it or not