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Hook
On set with our ambassador -
@gem.au
79.8K followers · usually 5.9K views a post
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496.7K
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1.9K
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Why it worked
The video leverages the popularity of an AFL icon to promote a new product, integrating the product naturally into athletic activities. The use of a well-known ambassador and a focus on practical benefits like long-lasting sweat protection likely resonated with the target audience.
Summary
AFL ambassador Isaac Quaynor introduces and reviews Gem's new sport-loving deodorant, highlighting its 72-hour sweat protection and appealing scent. The video showcases Quaynor engaging in athletic activities while promoting the product.
Structure
- 1Introduction of Isaac Quaynor and Gem deodorant
- 2Quaynor shares how he discovered the product
- 3Highlights of the deodorant's features (72hr protection, scent)
- 4Demonstration of athletic activity
- 5Final thoughts on the product
Product placement
Gem: acts - it is a sport-loving deodorant that is being launched and reviewed. Removing it would change the video's purpose. Ray White: appears - it is a logo on the AFL football, not integral to the video's content. AFL: appears - it is a logo on the football, not integral to the video's content. Sherrin: appears - it is a logo on the football, not integral to the video's content.
Original caption
NEW Gem Sport-Loving 72Hr Deodorant. Clinical-Grade Performance Meets Cologne-Quality Scent
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