On set with our ambassador -

@gem.au

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SoundTikTok sound · Promoted Music

Promoted product

Gemgem-products.co

Gem is Australia’s viral personal care brand— offering skin-loving deodorant, deliciously fragranced Body Mists, silky smooth Shaving and SPF that turns your daily routine into a ritual.

11 videos

Why it worked

The video leverages the popularity of an AFL icon to promote a new product, integrating the product naturally into athletic activities. The use of a well-known ambassador and a focus on practical benefits like long-lasting sweat protection likely resonated with the target audience.

Summary

AFL ambassador Isaac Quaynor introduces and reviews Gem's new sport-loving deodorant, highlighting its 72-hour sweat protection and appealing scent. The video showcases Quaynor engaging in athletic activities while promoting the product.

Structure

1Introduction of Isaac Quaynor and Gem deodorant
2Quaynor shares how he discovered the product
3Highlights of the deodorant's features (72hr protection, scent)

Original caption

NEW Gem Sport-Loving 72Hr Deodorant. Clinical-Grade Performance Meets Cologne-Quality Scent

More from @gem.au

Product placement

Gem: acts - it is a sport-loving deodorant that is being launched and reviewed. Removing it would change the video's purpose. Ray White: appears - it is a logo on the AFL football, not integral to the video's content. AFL: appears - it is a logo on the football, not integral to the video's content. Sherrin: appears - it is a logo on the football, not integral to the video's content.

On-screen text

On set with our ambassador - AFL icon and fragrance connoisseur Isaac Quaynor

Transcript

On set with our ambassador - AFL icon and fragrance connoisseur Isaac Quaynor I'm Isaac Quaynor We're on set today with Gem to launch their sport loving deodorant. I actually discovered a gem and it was through the Santal friend put me on and I'm really happy he did. I'm really excited for their sports range. It's got 72 hours of sweat protection. It's perfect for us as athletes. So far, I'm absolutely loving tobacco vanilla. It's just a beautiful scent.