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19.7Talking HeadSocial Proof hookLifestyle
Hook
People queue for this
@fooodiejoy
2.1K followers · usually 6.0K views a post
Views
112.9K
Likes
936
Comments
15
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694
Promoted product
Roti Bar
Close Your Eyes You're Back in Malaysia. — Authentic flavours, fresh roti made right in front of you at the heart of Little Collins St.
Why it worked
The video effectively uses a 'queue' hook to build intrigue and then showcases a visually appealing and value-driven food offering (unlimited refills) at an affordable price point, appealing to foodies looking for authentic experiences.
Summary
This video showcases Roti Bar, a Melbourne restaurant known for its authentic Mamak-style Malaysian food. It highlights their $22.90 unlimited banana leaf rice special, which includes unlimited refills of rice, curries, sides, and papadums, and also features their satay and roti.
Structure
- 1People queue for Roti Bar
- 2Unlimited banana leaf rice special advertised
- 3Food being served and prepared
- 4Close-ups of the delicious Malaysian dishes
Original caption
Saturday Specials- $22.90 unlimited refill banana leaf rice🌿🍛 📍Roti Bar A Melbourne Institution since 1986, is serving one of Melbourne’s most authentic Mamak style Malaysian food. Their Saturday specials- unlimited banana leaf rice comes with unlimited refills of fragrant rice, 2 types of curry sauces, three vegetable sides, crispy papadum, pickles and more. We also ordered their freshly grilled satay and flaky roti for the complete Mamak experience. The restaurant gets very busy, with tight spaces but staff were very friendly and efficient in serving. The flavours are rich and authentic and really brings me back home to Malaysia. There’s a reason why this spot is always packed and its one of my top recommendations for Malaysian food in Melbourne . . . . . . Invite #malaysianfoodmelbourne #bananaleafrice #melbournemalaysianrestaurant #melbournefoodhunt melbournefoodie
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