MELBOURNE

@kimmyyliew

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SoundTikTok sound · Funky Sunny Groove

Promoted product

Wee Nam Kee

Why it worked

The video taps into the nostalgia and comfort food appeal of Hainanese chicken rice, a popular dish for many in Southeast Asia. By bringing a well-known Singaporean brand to Melbourne and showcasing its authentic taste, it appeals to both the diaspora and food enthusiasts looking for genuine culinary experiences.

Summary

This video showcases Wee Nam Kee, a Singaporean chicken rice restaurant that has opened in Melbourne. The creator highlights the long queues, the restaurant's history since 1989, and the various dishes offered, including a mixed chicken platter, noodles, and prawn rolls, while sharing personal anecdotes about the food.

Structure

1Introduction to Melbourne and the queue
2Showcasing Singapore's famous chicken rice
3Highlighting the restaurant's history and halal status
4Reviewing the mixed chicken platter (roasted and steamed)
5

Original caption

singapore's 100% HALAL famous chicken rice since 1989 is finally in melbourne and the queue says it all 🍚 wee nam kee on la trobe street near melbourne central — roasted chicken was so good. 📍 Wee Nam Kee La Trobe Street, Melbourne CBD — near Melbourne Central #melbourneeats #melbournecheapeats #hainanesechickenrice #chickenrice

More from @kimmyyliew

Product placement

Wee Nam Kee: ACTS - This is a restaurant that serves chicken rice. Its name appears on signage, menus, and food packaging. Removing it would change what happens in the video because the video is about this specific restaurant. It is the subject of the video. Halal: APPEARS - This is a certification logo. Removing it would not change what happens in the video.

On-screen text

MELBOURNE QUEUING AGAIN? YES OF SINGAPORE'S FAMOUS CHICKEN SINCE 1989 SET IS UNDER $20 100% HALAL AS A MALAYSIAN I ATE GROWING CHICKEN RICE I HAD TO AIYA SINGAPORE AND MALAYSIAN CHICKEN RICE DON'T START Mixed Chicken Platter Half Roasted I'm usually a Hainanese Chicken Kind BUT THE ROASTED SIbeh GOOD RICH, SMOKY DEEPLY FLAVOURED THE CHICKEN IS IT KEEPS SLIPPING OFF MY CHOPSTICKS WITH THE USUAL SAUCES BUT THE GINGER GINGER IS NOT THAT'S WHY I'M THEY ARE NOT THE GINGER SO STRONG KONLOW RICE VERY SAUCY LOVE INNARDS LIKE CHICKEN GIZZARD OR AKA THE FOIE ORDER THIS THE HANDMADE PRAWN SOUP IS ALSO YOU SEE ALL THE HOLIAO INSIDE BUT WITHOUT THE BECAUSE REMEMBER HALAL OVERALL BEST CHICKEN RICE NO. EXACTLY LIKE WHAT I ATE GROWING AND SOMETIMES THAT'S EVERYTHING

Transcript

Melbourne Queuing again? Yes Of Singapore's famous chicken Since 1989 Set is under $20 100% Halal As a Malaysian I ate growing Chicken rice I had to Aiya Singapore and Malaysian chicken rice Don't start Mixed Chicken Platter Half roasted I'm usually a Hainanese chicken kind But the roasted Sibeh good Rich, smoky Deeply flavoured The chicken is It keeps slipping Off my chopsticks With the usual Sauces But the ginger Ginger is not That's why I'm They are not The ginger So strong Konlow Rice Very saucy Love innards like Chicken gizzard or Aka the foie Order this The handmade prawn Soup is also You see all The holiao inside But without the Because remember Halal Overall Best chicken rice No. Exactly like what I ate growing And sometimes that's everything