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Microsoft Excel World Championship returns to ESPN8: The Ocho

@msexcelesports

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Microsoft Excel World Championshipseen in 3 videos →

Why it worked

The video leverages the novelty of a professional Excel competition being broadcast on a major sports network like ESPN, combined with a specific, memorable date (8/8, Ocho Day) and the 10th anniversary, creating a unique and attention-grabbing event.

Summary

The Microsoft Excel World Championship is returning to ESPN8: The Ocho for its 10th anniversary. The event will be broadcast on ESPN2 on Saturday, August 8th, with replays of the 2024 finals and the 2025 finals.

Structure

1Announcement of return to ESPN8
2Details of broadcast date and time
3International time zone conversions
4Mention of streaming on ESPN App

Product placement

Microsoft Excel World Championship ACTS - it is the event being broadcast and competed in. Removing it would change what happens in the video. ESPN8 ACTS - it is the broadcaster of the event. Removing it would change what happens in the video. ESPN2 ACTS - it is the specific channel broadcasting the event. Removing it would change what happens in the video. FMWC APPEARS - it is a logo associated with the event. Removing it would not change what happens in the video.

On-screen text

Original caption

Excel Is Back On ESPN. 📺 And this time, we’re airing on 8/8, Ocho Day itself, during the event’s 10th anniversary edition. Prime placement for the world’s fastest spreadsheeters. 📺 The details: Saturday, August 8 on ESPN2 6:30 AM ET: MEWC 2024 Finals (re-air) 7:00 AM ET: MEWC 2025 Finals That’s 12:00 PM in London, 1:00 PM in Berlin, and 7:00 PM in Taipei. For once, a broadcast time that works for breakfast in New York and lunch in Europe. Streaming live also on the ESPN App. Huge thank you to @Microsoft 365 for supporting us! 💚 #espn #excelesports #ocho #excel #trendig