Why it worked
The video uses a popular aesthetic ('vanilla girl') and ASMR-style visuals to create a relaxing and aspirational routine. The use of multiple L'Occitane products, presented in a visually appealing way, likely resonated with viewers interested in skincare and self-care.
Summary
The video showcases a 7-step "vanilla girl" body care routine for achieving glowy skin. It features products like dry brush, body scrub, shower oil, vitamin C body serum, body butter, shimmering body oil, and a gua sha tool for lymphatic massage.